wakuli.com
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Wakuli: The Direct-to-Farmer Coffee Revolution
How 69 employees built a $16.8M coffee empire by cutting out the middlemen
Wakuli isn't just selling coffee; they're dismantling a century-old supply chain. By buying directly from farmers and roasting in-house, they've created a model where farmers earn more and consumers get better beans—all while scaling to $16.8M in revenue.
""We buy directly from farmer groups worldwide and roast it ourselves—keeping the chain as short as possible.""
The Trustpilot Advantage
With 1,520 reviews averaging 4.5/5 stars, Wakuli has built exceptional consumer trust. In an industry dominated by opaque supply chains and faceless brands, their transparency resonates. This isn't just good karma—it's a competitive moat that large corporations struggle to replicate.
The Direct Trade Flywheel
Wakuli's model creates a virtuous cycle: Direct purchases mean higher margins for farmers, which secures better bean quality, which drives consumer loyalty, which fuels expansion into new farmer groups. With 53% organic search traffic, they're dominating the 'direct trade coffee' conversation without spending heavily on ads.
The company's tech stack reveals a modern, agile operation. Built on Vite with Tailwind CSS and PWA capabilities, they've created a seamless e-commerce experience that bridges online and physical retail. Their 69 employees manage everything from farm relationships to in-house roasting—a remarkably lean operation for $16.8M in revenue.
- Direct trade model eliminates 3-4 middlemen in traditional coffee supply chains
- In-house roasting allows for quality control and fresher beans for customers
- Dual revenue stream: e-commerce + physical bars creates resilience
- Strong organic presence (53% traffic) reduces customer acquisition costs
Wakuli proves ethical business scales
They've built a $16.8M company that pays farmers more while charging fair prices—proving sustainability and profitability aren't mutually exclusive in CPG.
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Wakuli Specialty Coffee - Great Coffee For Everyone – Wakuli Koffie
The best coffee for you, the farmers and the planet. We buy our coffee directly from farmer groups worldwide and roast it ourselves - allowing us to keep the chain as short as possible. Farmers get paid more, and you drink the best coffee at home or in one of our bars.
Wakuli Specialty Coffee - Great Coffee For Everyone
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Reviews (20)
Quick and safe delivery
I am very happy and satisfied with the delivery of my favorite coffee! It arrived quite quickly with constant updates on the status.
Great coffee and fast delivery
Definitely recommend
Great coffee
Great coffee, great mission, and great delivery
Wakuli have the best voice in the…
Wakuli have the best voice in the world. Somehow their roast is different and better than any other coffee I tried. Been buying their coffee for years now, even though I need to order delivery abroad
Very tasty coffee
Very tasty coffee, different types to try and discover your favourite. Fast delivery too, and all that while being a mindful and sustainable company with values. Recommended!
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About wakuli.com
The best coffee for you, the farmers and the planet. We buy our coffee directly from farmer groups worldwide and roast it ourselves - allowing us to keep the chain as short as possible. Farmers get paid more, and you drink the best coffee at home or in one of our bars.
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Technology Stack
wakuli.com uses 30 technologies across their website including Google Fonts, hCaptcha, HSTS, PHP, and more.
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Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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PHP
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cdnjs
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Cloudflare
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Traffic & Audience
wakuli.com receives approximately 68.2K monthly visitors and ranks #447,405 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.3 pages per visit. Users spend an average of 2:14 on the site.
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