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Walnut: The Demo Platform That Builds Momentum
How an interactive demo platform scaled to $25.7M revenue by solving the broken sales demo
Most B2B companies are stuck in a demo death spiral: endless Zoom calls, wasted sales cycles, and prospects ghosting after seeing a generic PowerPoint. Walnut flips the script by letting buyers explore your product on their own terms—before they ever talk to a rep. It’s not just a demo platform; it’s a momentum engine.
"Walnut doesn't just build demos—it builds sales momentum by turning passive viewers into active participants."
The Growth Trajectory
With $25.7M in revenue and a lean 161-person team, Walnut is a model of capital efficiency. Their 40K+ monthly visitors generate 48% from organic search—a testament to strong SEO and brand recognition. The platform's name itself drives 83K monthly searches, dwarfing competitors like Storylane (16K) and Reprise (30K). This isn't just growth; it's market dominance through category ownership.
The Buyer Experience Revolution
Traditional demos fail because they're seller-centric. Walnut inverts this by creating interactive, self-guided experiences that adapt to buyer curiosity. The result? Prospects can explore features at 11 PM on a Sunday, share demos with stakeholders, and get real-time insights without the pressure of a live call. This aligns perfectly with the modern B2B buyer's preference for 70% of the journey happening independently.
Walnut's tech stack reveals a focus on performance and user experience—leveraging Tailwind CSS, Lazy Loading, and Priority Hints to ensure demos load instantly. Their presence across TikTok, YouTube, and LinkedIn shows a multi-channel content strategy, while the blog serves as a thought leadership hub. The lack of public funding data suggests either strategic bootstrapping or private backing, positioning them as a disciplined operator in a noisy SaaS landscape.
- Interactive demos replace static screenshots and video walkthroughs
- Buyer analytics reveal what features actually drive interest
- No-code builder empowers product teams to create demos without engineering
- Multi-stakeholder sharing accelerates consensus in complex sales cycles
- Competitive advantage: Owns the 'walnut' search term in a crowded market
Walnut is the new standard for product-led sales
At $25.7M revenue with 161 employees, they've proven that interactive demos aren't a feature—they're the future of B2B sales. For founders and investors, the lesson is clear: own the category, not just the tool.
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An Interactive Demo Platform That Sells | Walnut
Interactive demos made easily with Walnut! Customize your product demonstrations, save time, collect powerful insights, and master your buyers' experience.
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About walnut.io
Interactive demos made easily with Walnut! Customize your product demonstrations, save time, collect powerful insights, and master your buyers' experience.
Company Overview
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Technology Stack
walnut.io uses 35 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Sentry, and more.
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Error Tracking
Sentry
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PHP
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Contentful, WordPress
CDN
unpkg
Traffic & Audience
walnut.io receives approximately 40.5K monthly visitors and ranks #818,043 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:11 on the site.
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