wan-ifra.org
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WAN-IFRA: The Quiet Giant of Global News
Inside the 100-year-old trade body shaping the future of journalism
While tech giants debate the future of media, WAN-IFRA has been quietly steering the global news industry for over a century. With 150 employees and $40M in revenue, this Geneva-based association isn't just watching the revolution—they're funding it.
"They're not just tracking the news industry—they're building its infrastructure while everyone else watches from the sidelines."
The Invisible Hand of News Publishing
WAN-IFRA operates as the connective tissue for over 3,000 news organizations across 120 countries. Unlike tech platforms that disrupt, they empower—offering everything from AI training modules to global policy forums. Their secret? A century of trust that Silicon Valley can't replicate.
The AI Pivot
Notice the headlines: 'Book your AI Training Module!' and 'Get firsthand insights from the heart of AI Innovation.' This isn't a legacy association clinging to print. With 40% organic traffic and direct engagement from publishers worldwide, WAN-IFRA is positioning itself as the essential guide through the AI transformation of news.
The numbers tell a story of strategic evolution. With 'wan ifra' generating 1,470 monthly searches, their brand recognition is strong. But the real insight lies in their top keywords—'wan ifra awards' and 'wan-ifra'—showing they're not just a membership club but an industry authority whose recognition matters.
- Revenue model: Membership fees, events, and specialized training (not ad-dependent)
- Global reach: 120 countries with regional hubs in South Asia and beyond
- Tech-forward: PWA implementation, modern stack including Ant Design and Bootstrap
- Authority play: Digital Media Awards 2026 and World Press Trends Outlook as flagship products
The Anti-Platform Platform
In an era of algorithmic chaos, WAN-IFRA offers something rare: human-curated expertise and global community. For investors and founders, the lesson is clear—the most valuable media infrastructure isn't always the most visible. Sometimes it's the 150-person organization that quietly connects the dots while everyone else fights for headlines.
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WAN-IFRA - World Association of News Publishers
The World Association of News Publishers, WAN-IFRA: Empowering news media worldwide. Discover the latest news, insights, and resources for the global news publishing industry.
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About wan-ifra.org
The World Association of News Publishers, WAN-IFRA: Empowering news media worldwide. Discover the latest news, insights, and resources for the global news publishing industry.
Company Overview
Technology Stack
wan-ifra.org uses 17 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
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Font Awesome, Adobe Fonts, Google Fonts
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HSTS
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PHP
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WordPress
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Amazon S3, Amazon Web Services
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Traffic & Audience
wan-ifra.org receives approximately 109.6K monthly visitors and ranks #384,926 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:37 on the site.
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