wantable.com
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Wantable: The Anti-Algorithm Stylist
How a $70M revenue, 2.9M visit personalization platform beats Stitch Fix at its own game
While Stitch Fix burns cash on AI algorithms, Wantable quietly generates $70.5M in revenue with a human-first approach. In a world obsessed with automation, they're proving that personal touch still sells.
"Wantable doesn't compete with Stitch Fix on scale—it wins by making personal style feel personal again."
The 69% Direct Traffic Moat
Here's what's fascinating: 69% of Wantable's traffic is direct, compared to just 20% from organic search. This isn't a SEO play—it's a brand play. Nearly 3 million monthly visitors type 'wantable.com' directly into their browser. That's loyalty you can't buy with ad spend. For founders, this signals something critical: they've built a repeatable, habit-forming experience that turns first-time buyers into regulars without algorithmic nagging.
The Stitch Fix Trojan Horse
Wantable's keyword strategy is brutally smart. They rank for 'Stitch Fix' (65K monthly searches) and 'Stitch Fix vs Wantable' (290 searches). They're not hiding from the comparison—they're inviting it. With only 289 employees and $6.5M in funding versus Stitch Fix's 8,000+ employees and hundreds of millions in burn, Wantable operates leaner and more profitably. They're winning the comparison by being the 'expensive' alternative that actually feels premium.
The tech stack tells another story of efficiency: Tailwind CSS for rapid UI iteration, Cloudflare for performance, and Cloudflare Turnstile for bot protection. No complex martech, no bloated infrastructure. Just focused execution. Their leadership team—led by CEO Jalem Getz and CTO Casey Sobrilsky—has built a machine that converts browsers into buyers without the VC-fueled growth hack playbook.
- Human stylists over AI: They explicitly reject pure algorithmic matching, leaning into human curation as a feature, not a bug
- Direct-to-consumer dominance: 69% direct traffic proves they own the customer relationship, not Google
- Profitability over scale: $70M revenue on $6.5M funding suggests disciplined unit economics vs. growth-at-all-costs
The Quiet Unicorn
Wantable proves you don't need AI buzzwords or unicorn valuation to build a sustainable, high-margin business. Sometimes the best moat is just making customers feel seen—and typing your URL from memory.
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Reviews (20)
Every edit box received has been filled…
Every edit box received has been filled with amazing picks for me and my preferred style. I am beyond thrilled with this service and plan to continue using Wantable. Thanks for being a high quality company.
Comfortable, stylish, beautiful clothing
I love to wear stylish clothing, and have little luck shopping in stores. There are so many different styles and fabrics available at Wantable. If you have an exchange for a different size they send it very quickly. If you are not satisfied with the clothing that you received, just send it back. It's a very easy process. If you have not yet tried Wantable, I highly recommend that you do.
This is a very easy process
This is a very easy process. Pick what you like, mark your dislikes. Keep what you like, send back what you don't. It's that simple. Everything I have received has been high quality material and brands. I have been extremely impressed with the customer service. Will continue to be a happy customer!
Beautiful Pick
I love the styles that my stylist picked out for me. Everything that was in that box was beautiful and worth their price.
I love Wantable
I love Wantable
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About wantable.com
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wantable.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
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wantable.com receives approximately 2.9M monthly visitors and ranks #18,123 globally. The website has a bounce rate of 55% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 2:56 on the site.
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