wantedly.com
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Wantedly: Japan's SNS for Business That Doesn't Feel Like Work
4M users and 40K companies connect through 'empathy' not job listings.
While LinkedIn gamifies networking, Wantedly is building a business ecosystem where connection feels organic. With 4 million users and 40,000 companies, this isn't just a job board—it's a cultural movement disguised as a SaaS platform.
"Wantedly proves that in Japan, 'business social networking' thrives when you remove the friction of traditional recruiting."
The Empathy-First Model
Wantedly's genius lies in its rejection of cold applications. The platform facilitates 'casual interviews'—low-stakes meetings where candidates and companies connect over shared interests before discussing roles. This approach has captured 94.7% of traffic from Japan alone, proving the model resonates deeply with local business culture.
Organic Growth Engine
With 59% of traffic coming from organic search, Wantedly has mastered SEO without relying on aggressive keyword stuffing. The brand's own name commands 76,510 monthly searches, while surprising terms like '川名麻耶' (a former executive) generate 61,950 searches—indicating strong brand recognition that transcends typical job-seeking behavior.
The tech stack reveals a pragmatic approach: jQuery for legacy compatibility, Tailwind CSS for modern UI, and a suite of analytics tools (Google Analytics, Clarity, LinkedIn Insight Tag) that suggest a data-driven growth mindset. Yet, the absence of heavy frameworks speaks to their focus on performance and accessibility in a market where mobile-first isn't just preferred—it's mandatory.
- Dominates 94.7% of traffic from Japan—hyper-localized success
- 59% organic traffic share indicates strong SEO and brand loyalty
- 40K companies pay for a platform that feels like social media, not a job board
- 137 employees generate $16.4M revenue—high efficiency per headcount
Wantedly is Japan's quiet giant in business networking
While Western platforms fight for global dominance, Wantedly dominates a $16.4M niche by making business relationships feel human.
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Wantedly（ウォンテッドリー）共感でつながるビジネスSNS
Wantedlyは、400万人のユーザーと40,000社が利用するビジネスSNS。共感を軸にした新しい挑戦との出会いや、学びの発信など組織の枠を超えた「つながり」が広がっていきます。
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About wantedly.com
Wantedlyは、400万人のユーザーと40,000社が利用するビジネスSNS。共感を軸にした新しい挑戦との出会いや、学びの発信など組織の枠を超えた「つながり」が広がっていきます。
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Technology Stack
wantedly.com uses 20 technologies across their website including Google Fonts, Ruby on Rails, unpkg, and more.
Fonts
Google Fonts
Backend Frameworks
Ruby on Rails
CDN
unpkg
Cloud & Hosting
AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Twitter Pixel, LinkedIn Insight Tag +2 more
Traffic & Audience
wantedly.com receives approximately 2.8M monthly visitors and ranks #19,153 globally. The website has a bounce rate of 57% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 3:32 on the site.
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