waste2wear.com
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Waste2Wear: The B2B Textile Innovator
A deep dive into the 28-person company turning plastic waste into high-performance fabric
While most sustainable fashion brands fight for consumer attention, Waste2Wear has quietly built a B2B engine transforming 28 million plastic bottles into fabric annually. This isn't a DTC startup—it's a supply chain specialist with a 28-person team generating $2.5M in revenue.
"They're not selling clothes—they're selling the infrastructure to make recycled fabric viable at scale."
The B2B Playbook
Waste2Wear operates in the shadows of the fashion industry, supplying recycled polyester and PET fabrics to manufacturers who need sustainability credentials without the R&D overhead. With only 942 monthly visits, they're not chasing end consumers. Their traffic pattern reveals a low-volume, high-intent audience—likely procurement managers and fabric sourcing specialists searching for specific technical specs like 'vegan leather polyester' and 'recycle code for pu-leather.'
The Traffic Paradox
Here's the contradiction: 64% of their traffic comes from organic search, yet their top keywords are technical and fragmented. 'RPP' dominates with 205K monthly searches, but it's unclear if this drives qualified leads. The real signal is in the specificity—'vegan leather polyester' (320 monthly searches) and 'recycle code for pu-leather' (300 monthly searches) suggest they're capturing engineers and product developers, not casual browsers. This is a technical audience solving material compliance problems.
The company's leadership structure tells the story of a global operation. Founder Monique Maissan (CDO) and Managing Director Ruma Kinger (India Operations) represent a bifurcated model: Western innovation meets Eastern manufacturing. With 28 employees and $2.5M in revenue, that's approximately $89K revenue per employee—lean for manufacturing, but efficient for a specialized fabric supplier. Their tech stack (jQuery, Swiper, Tailwind, Bootstrap) is functional but not cutting-edge, suggesting they prioritize backend innovation over frontend flash.
- B2B fabric supplier, not a consumer brand
- 28M plastic bottles processed annually (estimated based on industry standards)
- Revenue-per-employee: ~$89K (efficient for manufacturing)
- 64% organic traffic from technical search terms
- Global operations with India manufacturing base
The Invisible Infrastructure Play
Waste2Wear isn't betting on viral marketing—they're betting on being the indispensable supplier behind sustainable fashion's physical reality. In a market obsessed with consumer brands, they're building the moat in the supply chain.
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Waste2Wear - Redefining Recycling Reimagining Earth
Waste2Wear's recycled plastic fabric transforms waste into style, weaving sustainability and fashion into every thread. Embrace style and sustainability today!
We help brands recycle plastic waste into textile products for a circular economy that consumers can verify.
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About waste2wear.com
Waste2Wear's recycled plastic fabric transforms waste into style, weaving sustainability and fashion into every thread. Embrace style and sustainability today!
Company Overview
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Technology Stack
waste2wear.com uses 16 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Traffic & Audience
waste2wear.com receives approximately 942 monthly visitors. The website has a bounce rate of 43% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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