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The Invisible Giant of Water Parasitology
A $4.2M specialist dominating a niche most giants ignore.
While tech startups chase AI hype, Waterborne Inc. has quietly dominated a critical, invisible niche since 1991: detecting Giardia and Cryptosporidium in water. They aren't a SaaS platform; they are the infrastructure behind global water safety, proving that deep vertical expertise is a more durable moat than broad generalization.
"They don't compete on features; they compete on scientific authority. In parasitology, trust is the only currency."
The Niche Moat
Waterborne Inc. operates in a hyper-specialized B2B vertical—parasitology testing products. With only 27 employees generating $4.2M in revenue, they achieve a remarkable $155K revenue per employee. This efficiency stems from a focused product catalog: they don't sell everything water-related; they sell the specific, high-value reagents and kits for Giardia and Cryptosporidium detection that labs worldwide depend on.
Traffic & SEO Reality
Their digital footprint is modest—2,160 monthly visits—but highly qualified. The traffic profile is revealing: 65% organic and 21% direct. This isn't a brand built on ads; it's a brand built on reputation. When lab managers search for 'sporo' or 'st104', they find Waterborne. The high direct traffic indicates a loyal, repeat customer base that types the domain directly into their browser, a strong signal of product-market fit in a low-churn industry.
The technology stack tells a story of pragmatism over flash. Squarespace, Tailwind CSS, and Bootstrap power the site. It’s functional, not cutting-edge. For a company selling scientific products, the website is a utility—a digital catalog and contact point, not a growth engine. This suggests their sales cycle is relationship-driven, likely involving direct quotes and technical support rather than e-commerce transactions.
- Deep Vertical Focus: Exclusively Giardia & Cryptosporidium, avoiding dilution.
- Reputation-Driven Growth: 65% organic traffic implies strong word-of-mouth in scientific circles.
- Operational Efficiency: High revenue-per-employee indicates lean, effective operations.
- Longevity: Operating since 1991, suggesting entrenched relationships with regulatory bodies and labs.
The Quiet Monopoly
Waterborne Inc. proves that in B2B science, being the best at one specific thing is infinitely more valuable than being mediocre at many.
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Waterborne Inc. | Parasitology Products
Waterborne Inc. – Leading the world in Giardia and Cryptosporidium products for water testing and research applications since 1991, trusted by experts globally.
Waterborne Inc. | Parasitology Products
Waterborne Inc. – Leading the world in Giardia and Cryptosporidium products for water testing and research applications since 1991, trusted by experts globally.
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About waterborneinc.com
Waterborne Inc. – Leading the world in Giardia and Cryptosporidium products for water testing and research applications since 1991, trusted by experts globally.
Company Overview
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Technology Stack
waterborneinc.com uses 10 technologies across their website including Font Awesome, Adobe Fonts, HSTS, Squarespace, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
CMS
Squarespace
E-commerce & Payments
Squarespace Commerce
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
waterborneinc.com receives approximately 2.2K monthly visitors and ranks #8,997,686 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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