waudena.com
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Waudena: The Quiet Giant of Doors
How a 25-person team built a $5.6M heavy industry powerhouse
In a world obsessed with SaaS scaling, Waudena is building something that actually lasts. This isn't a flashy startup; it's a North American manufacturer of steel doors, fiberglass entry systems, and garage frames that quietly commands a $5.6M revenue stream with just 25 employees.
"Waudena proves that in heavy industry, efficiency beats scale. A 25-person team generating $5.6M in revenue is a masterclass in operational leverage."
The Traffic Paradox
With only 7,207 monthly visits, Waudena's traffic seems modest. But look deeper: 43% is direct traffic. That's not a marketing funnel; that's a legacy business. These aren't random visitors—they're contractors, distributors, and repeat buyers who know exactly where to go. The 29% organic search traffic is just the tip of the iceberg.
The B2B Moat
Waudena isn't chasing DTC trends. Their social presence (YouTube, Facebook, LinkedIn, Instagram) serves a single purpose: brand validation for B2B buyers. The real action happens offline, through territory managers like Todd Jones and Bill Hamlin. Their LinkedIn profiles aren't for influencers—they're for closing deals with lumberyards and construction firms.
The keyword data reveals their strategic positioning. While competitors fight for generic terms like 'front door colors' (1,080 monthly volume), Waudena targets specific, high-intent queries. 'Waudena entry door t-nut screws' (210 monthly volume) isn't a search term—it's a customer with a specific problem who already knows Waudena is the solution.
- Tech stack is pragmatic, not trendy: jQuery and Bootstrap still power the site because reliability matters more than modernity in heavy industry
- The careers page routes through Entertime Online—a specialized ATS for industrial companies, not generic HR software
- Zendesk integration suggests they prioritize customer support over flashy sales funnels
The Unsexy Billion-Dollar Playbook
Waudena's model is what happens when you ignore Silicon Valley and focus on making things that physically exist. They don't need 10x growth—they need 10x reliability. And in doors, frames, and windows, that's exactly what customers pay for.
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Open Graph Image
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Meta Tags
Waudena - Steel & Fiberglass Entry Doors, Garage Frames, and Windows
Waudena is North America's leading manufacturer and distributor of steel and fiberglass exterior doors, entrance systems, windows and garage door frames.
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About waudena.com
Waudena is North America's leading manufacturer and distributor of steel and fiberglass exterior doors, entrance systems, windows and garage door frames.
Company Overview
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Technology Stack
waudena.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
Facebook Pixel
Customer Support
Zendesk
E-commerce & Payments
WooCommerce
Traffic & Audience
waudena.com receives approximately 7.2K monthly visitors and ranks #2,732,638 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:46 on the site.
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This page provides publicly available information about waudena.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit waudena.com directly at https://waudena.com.