wayfare.nz
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Wayfare.nz: The New Zealand Home Goods Upstart
A $1.8M revenue company challenging the giants in the leisure space.
In the shadow of global furniture giants, a New Zealand-based player is carving out a niche in the leisure market. Wayfare.nz isn't just another e-commerce site; it's a lean, 12-person operation generating $1.8M in revenue, proving that focused execution beats scale.
"With a global rank of #7.2M, they aren't playing the SEO volume game—they're playing the conversion game."
The Traffic Paradox
Wayfare's traffic profile is a masterclass in intent. Despite low absolute volume (2,540 visits/month), the split between organic (38%) and direct (37%) traffic indicates high brand recall and purchase intent. This isn't accidental browsing; these are customers who know what they want.
The Tech Stack Strategy
Built on a foundation of jQuery, Tailwind CSS, and Bootstrap, the site is functional rather than flashy. They've adopted a PWA (Progressive Web App) architecture, signaling a focus on mobile experience and performance—a critical factor in the leisure sector where users browse on the go.
The keyword data reveals a fascinating competitive landscape. 'Wayfair NZ' (130 monthly volume) and 'Waifair NZ' (30 monthly volume) appear in their search footprint. This suggests they are successfully capturing misspelled traffic or intent from customers looking for the US giant Wayfair but ending up on a local NZ alternative.
- Revenue per employee: ~$150k (high efficiency for a leisure retailer)
- Traffic concentration: Over 90% of traffic comes from undefined regions, suggesting a highly localized, domestic focus.
- Tech lean: Minimal stack suggests low overhead and high agility.
The Lean Niche Play
Wayfare proves you don't need millions in traffic to build a sustainable $1.8M business.
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Traffic & Engagement
Traffic Sources
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4 keywordsHow is Wayfare's SEO?
Meta Tags
Home
H1 Tags
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Frequently Asked Questions about Wayfare
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About wayfare.nz
Company Overview
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Technology Stack
wayfare.nz uses 7 technologies across their website including jsDelivr, Google Tag Manager, Google Analytics, PWA, and more.
CDN
jsDelivr
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
wayfare.nz receives approximately 2.5K monthly visitors and ranks #7,232,923 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.2 pages per visit. Users spend an average of 0:03 on the site.
The majority of wayfare.nz's traffic comes from undefined, .
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This page provides publicly available information about wayfare.nz. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wayfare.nz directly at https://wayfare.nz.