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WDF: The $149M Construction Giant You've Never Heard Of
A deep dive into the construction firm with 405 employees and a mysterious digital footprint
In a world dominated by flashy tech unicorns, WDF Inc. operates in the shadows of the physical world—building, contracting, and managing projects worth $149.2M annually. Yet, their digital presence tells a story of stark contrast.
"Their revenue per employee is $368K, yet their website gets fewer monthly visits than a mid-sized local bakery. This is the digital paradox of traditional construction."
The Physical Empire
WDF isn't a startup; it's a heavyweight. With 405 employees and a $2.4M funding round, they're firmly in the mid-market construction space. The executive team—Gregory Dalto (CFO), Yuriy Agranov (VP JOC), John Callaghan (VP Ops)—reads like a roster of seasoned industry veterans. This is a company built on concrete, not code.
The Digital Anomaly
Here's where the story twists. For a $149M company, 2,548 monthly visits is shockingly low. Their top keyword, 'wdf' (3,620 volume), suggests brand recognition is minimal outside direct circles. The 48% direct traffic indicates their clients likely come from referrals, not SEO. Their tech stack (jQuery, Bootstrap) is functional but dated—no modern frameworks, no aggressive digital marketing.
The 'undefined' country at 100% traffic share is either a data artifact or a testament to their hyper-localized focus. In an era where even construction firms leverage LinkedIn and content marketing, WDF's digital strategy seems frozen in time. This isn't negligence; it's a deliberate choice to prioritize field operations over online presence.
- Revenue-heavy but digitally light: $149M revenue with minimal web traffic
- Brand ambiguity: Top keyword is just 'wdf'—no clear brand positioning
- Legacy tech: Relies on jQuery and Bootstrap, missing modern SEO and UX tools
- Executive depth: Strong leadership team suggests operational excellence over digital innovation
The Silent Giant's Lesson
WDF proves you can build a $149M empire without a digital strategy—if your clients are built on trust, not clicks.
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wdfinc.net uses 5 technologies across their website including Font Awesome, Google Fonts, PWA, Bootstrap, and more.
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Font Awesome, Google Fonts
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PWA
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Bootstrap
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jQuery
Traffic & Audience
wdfinc.net receives approximately 2.5K monthly visitors and ranks #5,690,124 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:41 on the site.
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