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The $7M EdTech Secret from Mexico
How WeKnow is quietly dominating Latin American e-learning with a 55-person team
While Silicon Valley chases AI unicorns, a Mexican ed-tech company is quietly building a $7.2M empire serving schools and corporations. WeKnow isn't just another LMS—they're the infrastructure behind Latin America's digital education transformation, and their 41,000 monthly visitors prove the model works.
"They're not selling software—they're selling educational transformation at scale, and schools are buying it by the thousands."
The Hidden Traffic Goldmine
Here's what's fascinating: 54% of their traffic is direct, not organic. This isn't SEO magic—it's product-led growth. Teachers and administrators aren't finding WeKnow through Google; they're typing 'weknow' directly into their browsers because the platform has become part of their daily workflow. The 43% organic search traffic is just the cherry on top.
The Geographic Puzzle
With 98.9% of traffic from a single 'undefined' country (likely Mexico) and 1.1% from another, WeKnow is a masterclass in regional dominance. While global ed-tech giants fight for U.S. market share, WeKnow is building an unassailable moat in Latin America. Their Spanish-language content—'tipos de relieve,' 'relieve continental'—ranks for thousands of educational keywords.
The company's leadership team tells a story of strategic execution. Ernesto Aisa (CEO) and Karol García (Project Manager) aren't building a flashy consumer app—they're building infrastructure. With Tadeo Ceniceros as Instructional Designer and Humberto René driving Sales & Marketing, they've created a B2B machine that turns educational institutions into long-term customers.
- 55 employees generate $130K+ revenue per head—exceptional efficiency for ed-tech
- Direct traffic dominance suggests strong brand recall and product stickiness
- Regional focus (Latin America) allows for deeper market penetration than global competitors
- Social presence across 5 platforms shows multi-channel engagement strategy
The Unsexy EdTech Winner
WeKnow proves that building vertical SaaS for education in underserved markets beats chasing global unicorn status. Their $7.2M revenue with 55 people isn't just efficient—it's a blueprint for sustainable ed-tech growth.
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Online LMS platform | e-learning solutions - weknow
Online LMS platform, interactive content and catalog courses to transform your online education and training process.
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About we-know.net
Online LMS platform, interactive content and catalog courses to transform your online education and training process.
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Technology Stack
we-know.net uses 20 technologies across their website including Font Awesome, Google Fonts, HSTS, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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HSTS, reCAPTCHA
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PHP
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WordPress
Marketing Automation
HubSpot
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DoubleClick Floodlight, Google Ads, Facebook Pixel
Traffic & Audience
we-know.net receives approximately 41.0K monthly visitors and ranks #576,263 globally. The website has a bounce rate of 22% with visitors viewing an average of 6.9 pages per visit. Users spend an average of 12:01 on the site.
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