Weaber's digital footprint reveals a telling story. While they utilize modern tools like Vite and Google Analytics, their traffic profile screams 'legacy business': 48% direct traffic (people typing weaberlumber.com directly into browsers) and only 28% organic search. This isn't a company chasing SEO keywords—it's a company that owns its relationships. Their social presence spans TikTok to LinkedIn, but the engagement metrics suggest these are channels, not lifelines. The real business happens offline, where 80 years of trust translates to purchase orders.

Here's the counterintuitive data: Their top organic keyword is 'hardwood shavings te koop' (Dutch for 'for sale') with 150 monthly searches. This reveals a global customer base hunting for specific byproducts, not just generic 'lumber' (28,090 searches). Yet their global rank is #4,839,996—bottom 0.5% of all websites. This isn't a failure; it's a feature. Weaber doesn't need traffic volume because they have customer depth. Their 28% organic traffic likely converts at rates that would make SaaS founders weep, because every visitor is a qualified industrial buyer, not a curious browser.