In a world where design studios are a dime a dozen, Adjacent is playing a different game entirely. With just 24 employees and a hyper-local focus, they've built a $2.4M revenue machine that punches far above its weight class in Syracuse, NY.

"They don't chase global scale—they dominate local relevance with surgical precision."

The traffic data tells the real story: 49% direct traffic and 27% organic search means they're not burning cash on ads. Their audience is already finding them, bookmarking them, and returning. The 3,687 monthly visits might seem modest, but for a regional studio, this is highly qualified traffic—likely decision-makers at local enterprises who've heard the Adjacent name through Syracuse's tight-knit tech community.

• Regional dominance over global reach: 100% US traffic with zero international dilution
• Strategic keyword capture: Owning 'Wegmans' search real estate to intercept enterprise opportunities
• High-trust traffic mix: Nearly half of visitors come directly, indicating strong brand recall
• Pragmatic tech stack: WordPress + Tailwind + jQuery suggests focus on delivery, not hype