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Coal: The Tattoo Artist Booking Engine
A $2.3M startup connecting ink enthusiasts with traveling artists, one city at a time.
In an industry dominated by Instagram DMs and scattered booking sites, Coal is building the infrastructure for a mobile tattoo economy. They aren't just listing artists; they are actively moving talent to where the demand is.
"Coal isn't waiting for tattoo artists to find their audience; they are bringing the artists directly to the audience's doorstep."
The Demand-Side Playbook
Coal flips the traditional salon model. Instead of clients searching for artists, the platform aggregates client demand (requests) and aggregates that to a centralized booking engine. This creates a 'request to fly' model where artists can see real-time demand in specific cities before packing their needles. It solves the biggest friction point in the industry: geography.
The Revenue Reality
With $2.3M in revenue and a team of 23, Coal is operating at a highly efficient ~$100k revenue per employee. This suggests a lean, product-led growth engine rather than a heavy sales team. They are likely taking a transaction fee on bookings, turning a fragmented gig economy into a monetizable platform.
The tech stack reveals a modern, scalable approach. Using Vue.js and Tailwind CSS suggests a rapid iteration frontend, while Cloudinary handles the heavy lifting of high-resolution portfolio images. The absence of organic traffic data suggests this is a 'dark social' business—growth driven by direct links and community sharing rather than SEO-heavy blog posts.
- Hyper-niche vertical focus (tattooing only)
- Mobile-first architecture (PWA detected)
- Operational efficiency (High revenue per employee)
- Trust-centric (Terms/Privacy hosted on Notion for transparency)
The Verdict: A Dark Horse in the Creator Economy
Coal proves that you don't need massive public traffic to build a $2M+ business. By focusing on the logistics of a mobile workforce, they've built a defensible moat in the arts and entertainment sector.
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Open Graph Image
https://wearecoal.com/coal_share_picture_fb.jpg?v=1.0.4
Meta Tags
Coal - Request tattooers to your city
Discover unique tattooers worldwide > Request them to your city > Get alerted when they come over
H1 Tags
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Technology Stack
wearecoal.com uses 9 technologies across their website including Cloudinary, HSTS, Fathom, and more.
Media
Cloudinary
Security
HSTS
Analytics & Marketing
Fathom
Web Standards
Twitter Cards, PWA
Build Tools
Webpack
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
wearecoal.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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