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Marmion: The Human-Centric Recruitment Playbook
How a 9-person boutique outperforms giants with 232 perfect reviews
In a recruitment industry drowning in AI spam and transactional relationships, Marmion is playing a different game entirely. With just 9 employees and a focus on 'ethical introductions,' they're proving that trust scales better than tech.
"They're not building a recruitment platform—they're building a reputation machine."
The Boutique Advantage
While competitors chase scale, Marmion doubles down on intimacy. With 9 employees generating $100K in revenue, they're hitting ~$11K per employee—efficient for a service business. Their 232 Trustpilot reviews with a perfect 5/5 rating suggest something rare: a recruitment firm that candidates actually love. This isn't accidental; it's a strategic moat built on 'meaningful introductions' rather than resume blasting.
The SEO Paradox
Here's the counterintuitive data: 46% of their traffic comes from organic search, yet they rank for bizarre keywords like '50 year old business woman' and 'is it better to be interviewed before or after the christmas holiday season.' This reveals a content strategy that prioritizes genuine questions over commercial keywords. They're not optimizing for 'recruitment agency'—they're answering the actual questions their ideal clients and candidates are asking.
The tech stack tells another story. They're using jQuery, Bootstrap, and Tailwind CSS—solid, unpretentious choices. No flashy React frameworks or expensive SaaS platforms. This is a company spending money on people, not pixels. The 28% direct traffic share is telling: nearly a third of visitors already know them by name. That's brand equity you can't buy with ad spend.
- Perfect 5/5 Trustpilot score across 232 reviews—unheard of in recruitment
- 72% of traffic is either organic or direct—minimal paid acquisition
- Niche keyword strategy targeting long-tail, high-intent queries
- Micro-team structure (9 people) with clear leadership from Janet McGlaughlin
The Anti-Platform Playbook
Marmion proves that in an age of automation, the most defensible business is still human trust. They're not disrupting recruitment—they're reminding us what it should have been all along.
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Open Graph Image
https://wearemarmion.com/wp-content/uploads/2023/11/marmion-ethical-recruitment-agency.jpg
Meta Tags
Welcome | Marmion Recruitment & HR
A personal, ethical recruitment service. Creating meaningful introductions between employers and candidates for a mutually successful outcome.
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Marmion Recruitment
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Reviews (20)
Great company to work with
reat company to work with. Wasn’t just their ability to help find a new role but the caring nature they showed. It’s hard when you’re out of a job and you have all the fears and doubts that go along with it, but Alice really helped. She was so good at checking in, not about roles or chasing things up but about me. Making sure I was ok. It’s that support and mindfulness that relaxed me which then created a great result for me on the job front. Eternally grateful
Head of Marketing Placement
Matt placed me at my current company. His candidate management was spot on and it was a genuine pleasure working with him. I absolutely recommend Marmion and Matt for those looking for pastures green!
Marmion Experience
Dealing with Jonny from the start, i couldn't really have asked for anyone better to help secure a new job. Quite a daunting experience leaving a prestige brand and a very good position within the motor trade to get out and try something new but Jonny was fantastic throughout the whole journey and I couldn't be happier with my new job. I'd highly recommened Jonny and the team here to help find you a new job.
Recruiters Who Care
The recruiter I worked with (Matt) was very open and honest. He was also very friendly and caring throughout the recruitment process, even when also discussing other options I was thinking about. Ultimately, he helped me get a good job with a wonderful team.
My experience with Marmion Recruitment…
My experience with Marmion Recruitment has been great from start to finish. They've provided a fantastic support throughout the entire recruitment process, whether it was a Teams call, a phone call or just a simple text message to check in. Even after I was offered the job, my point of contact Jonny stayed in touch and continued to check in regularly to ensure everything was going ok. Jonny is doing an outstanding job and I hope his employer recognises his efforts! Well done Marmion Recruitment and thank you very much for the opportunity to work together.
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About wearemarmion.com
A personal, ethical recruitment service. Creating meaningful introductions between employers and candidates for a mutually successful outcome.
Company Overview
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Technology Stack
wearemarmion.com uses 17 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Customer Support
Zendesk
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
wearemarmion.com receives approximately 2.1K monthly visitors and ranks #6,605,551 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 0:37 on the site.
The majority of wearemarmion.com's traffic comes from undefined, .
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