In a world of bloated agencies and endless pivots, Snook's acquisition by NEC Digital Studio reveals a different playbook: 36 people, $7M in revenue, and a laser focus on putting life at the center of digital transformation. This isn't just another design studio—it's what happens when service design grows up.

"Most agencies sell hours. Snook sells outcomes—and that's why they got acquired, not just funded."

The tech stack tells the story: Vite, Tailwind CSS, and modern JavaScript frameworks sit alongside accessibility-first principles. This isn't a team chasing shiny objects—they're using battle-tested tools to ship fast, accessible experiences. The absence of massive traffic numbers (they're not a content play) confirms they're a high-touch, high-impact partner, not a scale-through-content agency.

• Revenue-per-employee metrics rival top-tier product studios
• Service design methodology applied to enterprise and public sector
• Strategic acquisition vs. venture funding path
• Modern tech stack focused on accessibility and speed
• Deep expertise in complex systems, not just consumer apps