wearfigs.com
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Figs: Scrubbing the Billion-Dollar Medical Uniform Market
How a direct-to-consumer scrubs brand scaled to $381M in revenue with cult-like loyalty
While legacy medical uniform companies sold polyester blends from dusty catalogs, two founders saw a $75M opportunity to dress healthcare heroes in something they'd actually want to wear. Figs didn't just sell scrubs—they sold a movement.
"Figs didn't disrupt scrubs—they disrupted the entire medical apparel industry by treating healthcare workers like consumers, not patients."
The Cult of Comfort
With 358 employees generating $381M in revenue, Figs achieves over $1M per employee—remarkable efficiency for a lifestyle brand. Their 48% direct traffic rate proves customers don't search for 'scrubs' on Google; they search for 'Figs.' This isn't just brand awareness—it's brand obsession.
SEO Dominance in a Niche Market
The numbers reveal a masterclass in category ownership: 'figs' (425K monthly searches) outpaces generic terms like 'scrubs' (216K). When branded search volume nearly doubles category search volume, you've won the market. Their 46% organic traffic share shows they're not buying their way to the top—they're earning it through content, community, and superior product.
The geographic data tells another story: 68.9% of traffic is unassigned (likely US-heavy), with Canada at 6.8%. This concentration suggests Figs has conquered their home market and is now a platform for global expansion. Their tech stack—Next.js, Tailwind, Vite—reveals a modern, performance-obsessed engineering team that treats their website as a product, not just a storefront.
- Direct traffic exceeds organic (48% vs 46%)—a rare feat indicating true brand equity
- Top keyword strategy: Own your brand name before competing on generics
- Trustpilot reviews (16K+) create a trust moat that competitors can't easily replicate
- Next-gen tech stack signals they're building for scale, not just survival
The $381M Question
Figs proves that even the most mundane products can become premium brands when you obsess over the human behind the uniform. Their next chapter? Probably not just scrubs.
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Reviews (20)
My FIGS arrived sooner than expected…
My FIGS arrived sooner than expected and fit perfectly! The Archtek socks are AMAZING!!
This is my first time purchasing Fig…
This is my first time purchasing Fig scrubs! I love the different styles you offer. My friends tell me they have some that still look great from five years ago which makes these worth the money! Great colors and styles! I bought two sets of different styles and I love both!
Very happy
I love the fit and how comfortable it feels
Gorgeous items and great customer service…
Gorgeous items and great customer service. The personalisation was incorrect and when I let them know they sent another one immediately. Will definitely be ordering again
Great set of pants
Great set of pants, my gf loved it. Will buy again in the future for sure
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About wearfigs.com
Company Overview
Technology Stack
wearfigs.com uses 17 technologies across their website including Contentful, Amazon Web Services, AWS CloudFront, OneTrust, and more.
CMS
Contentful
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
E-commerce & Payments
Afterpay
Personalization
Nosto
Analytics & Marketing
Google Analytics
Traffic & Audience
wearfigs.com receives approximately 5.7M monthly visitors and ranks #7,453 globally. The website has a bounce rate of 36% with visitors viewing an average of 6.4 pages per visit. Users spend an average of 3:34 on the site.
The majority of wearfigs.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wearfigs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wearfigs.com directly at https://wearfigs.com.