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WeatherFlow: Betting Big on Hyperlocal
A 53-person team is quietly building the most advanced personal weather network. Is it enough?
Most weather apps are glorified thermometers, recycling data from government stations miles away. WeatherFlow isn't playing that game—they're building a proprietary, hyperlocal network from the ground up, and they're inviting you to own a piece of it.
"They aren't just selling weather data; they're selling the hardware to generate it. That's a moat, not a feature."
The Hardware-First Flywheel
WeatherFlow's genius is in the Tempest weather station. It's not just a sensor; it's a node in their network. By selling hardware directly to consumers (search volume for 'tempest weather station' is 5,230/month), they bootstrap a dense data network that commercial competitors can't replicate without massive capital injection. They turn users into infrastructure.
The Data Monopoly Play
With only 53 employees and $9.8M in revenue, they are lean. Yet, their direct traffic (52%) suggests a strong, loyal brand following. They are effectively creating a private weather layer over public infrastructure. The goal isn't to beat the Weather Channel; it's to own the granular, street-level data that the big players are too slow to aggregate.
The traffic data reveals a fascinating pattern. While organic search is healthy (31%), the high direct traffic indicates that once users buy the hardware, they stick around. The 'undefined' country traffic is likely a data artifact, but the keyword intent is crystal clear: people aren't just browsing; they are looking to buy specific hardware models ('Tempest Weather Station').
- Consumer Hardware as Infrastructure: The Tempest device is the Trojan horse for data acquisition.
- Hyperlocal Focus: They mitigate the cost of weather on daily life, not just forecast it.
- Lean Operations: Generating nearly $10M revenue with a sub-60 person team is impressive efficiency.
The Verdict: A Niche Bet with B2B Upside
WeatherFlow is a sleeper hit in the weather tech space, proving that hardware can bootstrap a powerful data moat.
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Tempest Products & Services
Welcome to Tempest by WeatherFlow! Our mission is to help mitigate and control the cost of weather on business and daily life.
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Reviews (2)
My 4-year-old Tempest has been solid…
My 4-year-old Tempest has been solid until the temperature/humidity sensor started failing last month. I opened the unit (very easy and clearly modular: cables on plugs) and emailed support with photos asking to purchase a replacement T/H module. The reply: they don’t send replacement parts, but could discount a new head if I provide an invoice. Even with the discount, that’s still ~£160–£170 for a full replacement when the only issue is a single sensor board. I appreciate the product design and the quick response, but the no-parts policy is disappointing and environmentally wasteful. I’d much prefer a paid repair or the option to buy the sensor module. Please reconsider your parts policy—many of us would rather repair than replace.
Not accurate
The rain sensor in particular is terrible. I have benchmarked my Tempest against my old ‘mechanical’ station and the other (non Tempest) weather stations in my area and the my Tempest is always way off in its rain, wind and pressure readings.
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About weatherflow.com
Welcome to Tempest by WeatherFlow! Our mission is to help mitigate and control the cost of weather on business and daily life.
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weatherflow.com uses 20 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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WordPress
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weatherflow.com receives approximately 7.5K monthly visitors and ranks #1,093,099 globally. The website has a bounce rate of 23% with visitors viewing an average of 22.5 pages per visit. Users spend an average of 85:37 on the site.
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This page provides publicly available information about weatherflow.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit weatherflow.com directly at https://weatherflow.com.