In the shadow of California's capital, WEAVE isn't just a nonprofit—it's a high-impact crisis intervention machine. With 118 employees and $15M in revenue, they've engineered a digital presence that converts curiosity into direct action for survivors in need.

"When someone is in crisis, they don't browse—they search, they click, and they need immediate access. Weave's 47% direct traffic proves they've become a trusted lifeline."

The data reveals a sophisticated understanding of user behavior. Their top keyword isn't just a brand term—it's a mission statement. 'Healthy relationship wheel' (350 monthly searches) shows they're not just responding to crises; they're educating the community on prevention. This dual focus on intervention and education creates a sustainable model where awareness fuels action.

• Direct traffic (47%) indicates strong brand recall and repeat visitors
• Organic search (32%) captures crisis-driven queries with high intent
• Branded keyword dominance ('weave' at 55K volume) shows community trust
• Niche long-tail keywords reveal specific survivor needs (e.g., 'shelter that accepts woman toiletries')