webasto.com
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Webasto: The German Titan of Car Roofs
Inside the $3.8B auto supplier quietly electrifying the world's vehicles.
You’ve likely sat inside a Webasto without knowing it. While EV startups grab headlines, this 86-year-old German giant dominates the unsexy, essential hardware that keeps vehicles moving—from sunroofs to heating systems. Now, they're betting billions on electrification.
"Webasto doesn't sell the car—it sells the experience of being inside it."
The Invisible Giant
Webasto is the definition of a B2B heavyweight. With 5.6 million backlinks and a global rank of #216k, their digital footprint is massive but highly targeted. Their traffic isn't accidental; it's driven by a 53% organic search rate where users hunt for specific parts like 'ベバストヒーター' (Webasto heater) or 'e Cayenne batterie Webasto.' They own the search intent for vehicle comfort systems.
From Sunroofs to Batteries
The narrative here is evolution. Webasto is aggressively pivoting from passive roof systems to active electrification. Their tech stack—featuring Adobe Launch, Google Ads, and Microsoft Ads—reveals a sophisticated digital marketing machine targeting enterprise buyers. They aren't just a legacy parts supplier; they are a modernized industrial player investing heavily in charging systems and battery solutions for the EV era.
Despite their industrial might, their direct-to-consumer signal is weak. Only 36% of traffic is direct, suggesting brand awareness is high among industry insiders but lower with the general public. The real story is in the data: they have a massive backlink profile (5.6M) but struggle with a low Trustpilot rating (1.7/5). This disparity highlights the friction between B2B excellence and B2C perception.
- Diversified Revenue: Operating globally with strongholds in Germany, US, and Asia.
- Legacy Meets Innovation: 86 years of roof systems, now pivoting to EV charging.
- Digital Sophistication: Heavy investment in ad tech (DoubleClick, Adobe) for B2B lead gen.
The Blue-Chip Bet on Electrification
Webasto is a stable, revenue-generating engine ready to power the next generation of vehicles.
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
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Device Distribution
What keywords does Webasto rank for?
5 keywordsHow is Webasto's SEO?
Open Graph Image
https://www.webasto.com/content/dam/webasto/de/Roof_Systems_2022.jpg
Meta Tags
Webasto Group - Feel the Drive
Discover cutting-edge roof solutions and innovative electrification systems from Webasto.
H1 Tags
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Webasto Group
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Reviews (3)
Dangerous
Dangerous! Trys to attract users to their webpage using fake offers.
S27-R Blue Cool AC unit failed after 18…
S27-R Blue Cool AC unit failed after 18 months, Warranty claim made, but absolutely no response at all from Webasto Europe, zero customer service, zero customer care, no actual phone number, no actual complaints procedure, no actual email address !!
33% failure rate of Webasto ACs
Ordered 3 Webasto AC units for the boat, 2 units OK, 1 unit leaked refrigerant after 1 year, filed warranty claim, consideration time 1 year and counting. The 33% failure rate! Class action suit is long due for this manufacturer.
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About webasto.com
Discover cutting-edge roof solutions and innovative electrification systems from Webasto.
Company Overview
webasto.com Social Media
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Phone Numbers
Technology Stack
webasto.com uses 10 technologies across their website including HSTS, DoubleClick Floodlight, Microsoft Ads, Adobe Launch, and more.
Security
HSTS
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads
Tag Managers
Adobe Launch
Analytics & Marketing
Clarity, Google Analytics
Performance
Lazy Loading
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
webasto.com receives approximately 176.9K monthly visitors and ranks #216,537 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:17 on the site.
The majority of webasto.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about webasto.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webasto.com directly at https://webasto.com.