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The $6.8M Experimentation Lab
Webistry's data-driven approach to growth marketing
In a sea of generic digital agencies, Webistry bets everything on one radical idea: that growth isn't magic, it's math. With 34 people generating $6.8M in revenue, they've built a machine that treats every marketing dollar as a hypothesis waiting to be tested.
"They don't just run ads—they run experiments where every click is a data point in a larger growth formula."
The Experimentation Engine
Webistry's core differentiator is their obsession with CRO (Conversion Rate Optimization) as a science, not an art. Their tech stack reveals this mentality: Hotjar for heatmapping, A/B testing frameworks, and structured experimentation protocols. They're not just optimizing landing pages—they're optimizing the entire growth funnel through systematic testing.
The Client Paradox
Here's the fascinating contradiction: Webistry drives revenue for clients yet maintains relatively modest web traffic themselves (2,705 monthly visits). This isn't a weakness—it's a strategic choice. They eat their own dog food by focusing on high-intent, low-volume keywords like 'landing page protein powder' (70 monthly searches) rather than chasing vanity metrics. Their 53% organic traffic suggests they practice what they preach.
The leadership team reads like a growth hacker's dream team: Stefano Apostolakos (VP & Co-Founder) anchors the vision, while specialists like Gianni De (Paid Media) and Bryan R. (Performance Management) execute the granular optimization. Mairi Watson brings the conversion-focused design perspective that bridges data and aesthetics.
- Data-driven paid media with CRO integration
- Experimentation-first methodology (not just creative)
- Full-funnel optimization from click to conversion
- Specialized in high-intent, niche keyword targeting
The Unsexy Truth About Growth
Webistry proves that sustainable growth comes from disciplined experimentation, not viral moments. For founders tired of growth hacking theater, this is the real deal—a $6.8M revenue engine built on data, not dreams.
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Webistry - Growth marketing formulated to increase your sales
Webistry drives revenue with data-driven paid media, experimentation, and CRO.
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About webistry.com
Webistry drives revenue with data-driven paid media, experimentation, and CRO.
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Technology Stack
webistry.com uses 13 technologies across their website including Adobe Fonts, reCAPTCHA, Ruby on Rails, and more.
Fonts
Adobe Fonts
Security
reCAPTCHA
Backend Frameworks
Ruby on Rails
Privacy & Consent
CookieYes
Scheduling
Calendly
Analytics & Marketing
Hotjar, Google Tag Manager
Traffic & Audience
webistry.com receives approximately 2.7K monthly visitors and ranks #6,736,468 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:07 on the site.
The majority of webistry.com's traffic comes from undefined, .
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