webstar.ch
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Webstar: The B2B Giant Hiding in Plain Sight
A 150-year-old Swiss wholesaler quietly dominating a niche market
While tech startups chase unicorn valuations, Webstar AG has quietly built a $21.7M revenue machine by solving a fundamentally unsexy problem: getting the right hygiene and consumable products to the right places, fast. This isn't a flashy SaaS play—it's the backbone of Swiss convenience.
"Webstar isn't selling products—they're selling efficiency. In a world obsessed with disruption, they prove that reliability is the ultimate competitive advantage."
The Invisible Supply Chain
Webstar serves a hyper-specific B2B ecosystem: medical institutions, kiosks, tank stations, and convenience shops. Their 155 employees aren't building algorithms—they're optimizing logistics for industries where a missing filter or a depleted hygiene product means operational failure. This is B2B commerce without the buzzwords, focused entirely on the physical flow of goods.
150 Years of Reinvention
Founded in 1874, Webstar has survived three industrial revolutions by adapting without chasing trends. Their current tech stack (jQuery, Tailwind, Vite, PWA) reveals a pragmatic approach: modern enough to function, conservative enough to avoid rebuilding what works. This isn't a company pivoting to AI—it's a company that understands its core value proposition hasn't changed in 150 years.
The traffic data tells a revealing story. With 48% organic search and 46% direct traffic, Webstar's customers aren't discovering them through ads—they're searching for specific products like 'automatenbecher 3000' or 'kimberly clark kimtech pflegetücher' and finding Webstar directly. This is brand equity built on reliability, not marketing spend.
- Product-market fit for 150 years: They don't pivot, they evolve
- B2B without the complexity: Direct sales to institutional buyers
- Logistics as a service: Their real product is the supply chain
- Swiss precision in a digital age: Conservative tech stack, modern execution
The Anti-Startup Success Story
In an era of disruption, Webstar proves that boring businesses with deep domain expertise and reliable execution are often the most valuable. They're not building for an exit—they're building for the next century.
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Meta Tags
Verbrauchsartikel Hygiene Pflege Kiosk- und Shopartikel | Webstar AG
WEBSTAR ist ein Grosshändler, der Unternehmen und medizinische Institutionen beliefert sowie Kiosks, Tankstellen und Convenience Shops.
Verbrauchsartikel Hygiene Pflege Kiosk- und Shopartikel
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About webstar.ch
WEBSTAR ist ein Grosshändler, der Unternehmen und medizinische Institutionen beliefert sowie Kiosks, Tankstellen und Convenience Shops.
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Technology Stack
webstar.ch uses 15 technologies across their website including HSTS, reCAPTCHA, Django, cdnjs, and more.
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HSTS, reCAPTCHA
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Django
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cdnjs
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Traffic & Audience
webstar.ch receives approximately 17.9K monthly visitors and ranks #1,155,499 globally. The website has a bounce rate of 27% with visitors viewing an average of 3.9 pages per visit. Users spend an average of 4:38 on the site.
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