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webtoon.com
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webtoon.com

5 technologies
VerifiedVisit316.9K/mo$380M1.3K5 Tech
Deep Dive

Webtoon's Digital Canvas: Beyond the Scroll

How a digital comic platform became a $380M entertainment empire by mastering the mobile-first narrative.

Webtoon didn't just digitize the comic book; they reinvented the reading experience for the smartphone generation, turning vertical scrolling into a storytelling language and creating a $379.7M revenue engine in the process.

316K
monthly visits
#144K
global rank
41%
organic traffic
1,323
employees

"Webtoon proved that the future of comics wasn't in printing presses, but in the vertical scroll of a mobile screen."

The SEO Moat

With 669,048 backlinks and 41% organic traffic, Webtoon dominates search for 'webtoon' (880K monthly searches). They've turned their brand into a category, capturing not just readers but creators searching for 'webtoon careers' (1,160 searches). This isn't just traffic—it's a content flywheel where every new story fuels the next search victory.

The Creator Ecosystem

Behind the 1,323 employees is a machine that empowers creators across 23 genres. From romance to horror, Webtoon's platform doesn't just host content—it manufactures entertainment IP. With leaders like Ken Kim and Shinok Lee steering the ship, they've built a dual-sided marketplace where readers get free content and creators get monetization, creating a defensible network effect that traditional publishers can't replicate.

The tech stack reveals their priorities: Ant Design for scalable UI, PHP for backend reliability, and a heavy investment in analytics (Google Analytics + Facebook Pixel). They're not just a content platform; they're a data-driven content engine that knows exactly what readers want before they do.

  • Vertical scroll as a storytelling format—native to mobile, impossible to replicate on paper
  • 23 genres creating a long-tail content strategy that captures every niche reader
  • Direct traffic (30%) showing strong brand loyalty in an era of algorithmic discovery
  • Global presence with undefined top markets—indicating untapped international expansion
No public funding rounds (unlike typical VC-backed platforms)
Profitable with $379.7M revenue—sustainable growth over blitzscaling
Limited transparency on creator revenue splits
Strong brand equity (880K monthly 'webtoon' searches)
Reliance on direct traffic suggests potential platform dependency risks
Diversified traffic sources (41% organic, 30% direct, 29% other)

The Silent Entertainment Giant

Webtoon isn't chasing viral moments; they're building the infrastructure for the next generation of visual storytelling. While others fight for attention, they've already owned the format.

What tech stack does Webtoon use?

11 detected
Programming Languages1
Advertising1
Analytics & Marketing1
Performance1
UI Libraries1
Tracking & Analytics6
T
TikTok Pixel
G
Google Analytics
F
Facebook Pixel
P
Pinterest Tag
T
Twitter Pixel
S
Snapchat Pixel

How much traffic does Webtoon get?

Traffic & Engagement

374.0K
Monthly Visits
-22.2%
1.6
Pages/Visit
4:43
Avg. Duration
75%
Bounce Rate
Monthly Traffic Trend+21%
308.4K
Oct 2025
Oct
480.5K
Nov 2025
Nov
374.0K
Dec 2025
Dec

Rankings

#109,973
Global Rank
#51,748
United States Rank
Online Services
Category

Backlinks & Authority

669.0K
Backlinks
2.9K
Ref. Domains
38
Authority Score
Low
Penalty Risk
Backlinks Trend-1%
676.0K
Jul 2025
Jul
724.5K
Aug 2025
Aug
737.5K
Sep 2025
Sep
747.8K
Oct 2025
Oct
720.9K
Nov 2025
Nov
669.0K
Dec 2025
Dec

Search Traffic

Organic
44.2K

Top Organic Keywords

#6webtoon
368,000 vol19.3%
#1webtoon entertainment inc
2,400 vol10.1%
#1webtoon shop
5,400 vol7.0%
#4school bus graveyard
14,800 vol5.1%
#5lore olympus
18,100 vol4.2%

Where is Webtoon's audience located?

🇺🇸United States42.7%
🇫🇷France7.6%
🇮🇳India4.6%
🇲🇽Mexico3.9%
🇹🇼Tw3.5%

Device Distribution

Desktop11.3%
Mobile88.7%

What keywords does Webtoon rank for?

5 keywords
1webtoon880.0K vol$0.87
2webtoon shop2.8K vol$2.83
3webtoon careers1.2K vol$1.24
4webtoon entertainment inc1.4K vol$1.81
5webtoon entertainment careers200 vol

How is Webtoon's SEO?

Open Graph Image

OG Image preview
og:image

https://webtoons-static.pstatic.net/image/pc/home/og_en.jpg?dt=2021111201

Meta Tags

title37 chars

WEBTOON - Read Comics, Manga & Manhwa

description190 chars

WEBTOON is home to thousands of stories across 23 genres including romance, comedy, action, fantasy, and horror. Read comics, webcomics, manga, and manhwa online or download the WEBTOON app.

og:title

WEBTOON

og:description

Enjoy every day of your life with the NO. 1 comics app with millions of users worldwide.

languageEN

H1 Tags

h1WEBTOON
h1We value your privacy!

Who works at Webtoon?

Loading leads...

What do customers think of Webtoon?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Webtoon

What is Webtoon's Revenue?
Webtoon generates approximately $380M in annual revenue. With 1,323 employees, that's $287,000 per employee.
What does Webtoon do?
WEBTOON is home to thousands of stories across 23 genres including romance, comedy, action, fantasy, and horror. Read comics, webcomics, manga, and manhwa online or download the WEBTOON app.
How fast is Webtoon growing?
Webtoon has declined by 22.2% in the last 6 months according to traffic data. employee count has changed by 9% year over year.
How do people interact with Webtoon?
When visiting Webtoon, visitors view an average of 1.6 pages per visit, and spend around 4:43 on the site, and the bounce rate is 74.7%.
How do people find Webtoon?
329.8K people (88%) visit Webtoon directly. 44.2K (12%) find them through organic search.
Who uses Webtoon?
Webtoon's top market is United States with 159.7K visitors (42.7%). France is 2nd with 28.4K (7.6%). India is 3rd with 17.4K (4.6%).
What technologies does Webtoon use?
Webtoon uses 5 technologies across their website including Programming Languages, Advertising, Analytics & Marketing. Key technologies include PHP, Facebook Pixel, Google Analytics.
Who are Webtoon's competitors?
Webtoon's main competitors include Exclusive Artists, MIrror Films, Funny or Die, toonstar, GSN. These companies operate in similar markets and compete for the same customer base.

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How to contact Webtoon?

What are Webtoon's key pages?

Export webtoon.com Data

Download the complete tech stack, analytics, leads, and company data for webtoon.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About webtoon.com

WEBTOON is home to thousands of stories across 23 genres including romance, comedy, action, fantasy, and horror. Read comics, webcomics, manga, and manhwa online or download the WEBTOON app.

Company Overview

webtoon.com
Website
arts_and_entertainment
Industry
#144,142
Global Rank
316.9K
Monthly Visitors
5
Technologies

webtoon.com Key Pages

Contact webtoon.com

Technology Stack

webtoon.com uses 5 technologies across their website including PHP, Facebook Pixel, Google Analytics, and more.

Programming Languages

PHP

Advertising

Facebook Pixel

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

UI Libraries

Ant Design

Traffic & Audience

316.9K
Monthly Visits
51%
Bounce Rate
2.4
Pages/Visit
0:20
Avg. Duration

webtoon.com receives approximately 316.9K monthly visitors and ranks #144,142 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:20 on the site.

The majority of webtoon.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is webtoon.com?
WEBTOON is home to thousands of stories across 23 genres including romance, comedy, action, fantasy, and horror. Read comics, webcomics, manga, and manhwa online or download the WEBTOON app.
What technologies does webtoon.com use?
webtoon.com uses 5 technologies including PHP, Facebook Pixel. View the full tech stack analysis above.
How do I contact webtoon.com?
You can contact webtoon.com via email at [email protected] or through their contact page.
What are webtoon.com's social media accounts?
webtoon.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is webtoon.com?
webtoon.com receives approximately 316.9K monthly visitors and ranks #144,142 globally. Traffic is declining by 6.6% month-over-month.

Related Searches

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This page provides publicly available information about webtoon.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit webtoon.com directly at https://webtoon.com.