![Commercial Scales & Packaging Equipment [Wedderburn AU]](https://www.wedderburn.com.au/wp-content/uploads/2019/07/quotation-mark.png)
wedderburn.com.au
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Wedderburn: The B2B Scale Giant Hiding in Plain Sight
A 262-person powerhouse quietly dominating Australian commercial equipment
While tech founders chase SaaS valuations, Wedderburn.com.au has built a $15M empire selling physical hardware—scales, packaging, and POS systems—to Australian businesses. With 262 employees and 14,000 monthly visitors, this isn't a startup; it's an industrial institution operating with ruthless efficiency.
"They're not selling software subscriptions—they're selling the physical infrastructure that makes Australian commerce tick."
The SEO Moat They Didn't Build Overnight
Wedderburn dominates hyper-specific, high-intent queries like 'baby scale calibration' (250 monthly searches) and 'is atria pos eftpos license yearly?' (210 monthly searches). This isn't accidental SEO—it's the result of decades of technical documentation and product knowledge creating a moat of long-tail keywords that competitors can't replicate. Their 51% organic traffic share proves they own the conversation when businesses need answers.
The 262-Person Industrial Machine
With 262 employees generating $15M in revenue, Wedderburn operates at roughly $57K revenue per employee—indicative of a hardware/services hybrid model with significant operational overhead. The leadership team spans Kate Wedderburn (Director) to regional managers like Andrew Spence, suggesting a decentralized sales structure optimized for local relationships rather than centralized tech-driven growth.
Their technology stack reveals a pragmatic approach: jQuery and Bootstrap for the frontend, Google Analytics for tracking, but no advanced CDP or marketing automation. This isn't a tech company pretending to be hardware—it's a hardware company using tech as a utility, not a differentiator.
- Dominates niche commercial equipment keywords with 51% organic traffic
- Operates a 262-person sales/service network across Australia
- Sells physical hardware with integrated services (calibration, labels, POS)
- Relies on decades of technical content for SEO moat
The Quiet Giant of Australian B2B
Wedderburn proves that in industrial sectors, deep expertise and local presence beat flashy tech every time
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Commercial Scales & Packaging Equipment [Wedderburn AU]
For a complete range of weighing scales, packaging equipment, food equipment, POS systems and quality label manufacturing, contact Wedderburn Australia.
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About wedderburn.com.au
For a complete range of weighing scales, packaging equipment, food equipment, POS systems and quality label manufacturing, contact Wedderburn Australia.
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wedderburn.com.au uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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ConvertKit
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DoubleClick Floodlight, Google Ads
Traffic & Audience
wedderburn.com.au receives approximately 14.4K monthly visitors and ranks #1,614,930 globally. The website has a bounce rate of 46% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:24 on the site.
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