Weeworld.com isn't chasing the mainstream; it's dominating the cracks. In a market dominated by heavy regulation, this platform has carved out a lucrative $1.3M/year niche by targeting the exact players the UK's GamStop exclusion scheme leaves behind.

"They aren't building a casino; they are building a directory for the forbidden. In a regulated world, the arbitrage opportunity is in the loopholes."

The site's tech stack is standard but effective—WordPress with Tailwind CSS. It's lightweight, fast, and built for content aggregation rather than complex web apps. This lean approach allows a small team of 15 to manage operations efficiently, keeping overhead low and margins high. The lack of complex user accounts or games means their infrastructure costs remain minimal.

• Revenue-per-employee is exceptional ($86k/employee), indicating high margins typical of affiliate models.
• The brand search volume (2,160/mo for 'weeworld') suggests they have successfully built brand equity in a crowded market.
• They utilize a 'comparison' model (ranking casinos) rather than a 'content' model, which typically converts better for transactional intent.