welis.com
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WELIS: The Stealth Insurance Giant
145k monthly visits, $0.6M revenue, and the hidden engine of life insurance
Most insurance tech companies burn cash chasing brand awareness. WELIS quietly commands 145,769 monthly visits with a lean team of 8 people. This isn't a startup—it's a precision-engineered profit machine hiding in plain sight.
"They don't sell insurance—they sell the rails that insurance runs on. And that's where the real money is."
The Hidden User Base
With 33% direct traffic and only 2% organic search, WELIS isn't competing for keywords—they're embedded in workflows. Their top keyword is 'pennmutual login' (290 monthly searches), revealing they power backend systems for major carriers. These aren't casual browsers; they're captive users logging into systems they have no choice but to use.
The Efficiency Play
At $0.6M revenue with 8 employees, WELIS generates $75k per employee annually—exceptional for a B2B platform. Their stack (ASP.NET, jQuery, Zendesk) isn't flashy, but it's battle-tested. While competitors chase AI buzzwords, WELIS solves the unsexy problem of legacy insurance system modernization.
The real story isn't in the traffic numbers—it's in the traffic composition. When 100% of your traffic comes from 'undefined' countries and your top search term is a login portal, you're not a consumer-facing business. You're infrastructure. WELIS has built the digital plumbing for life insurers, and they're doing it with a team smaller than most Series A engineering departments.
- 8-person team managing 145k monthly visits = 18k visits per employee
- 33% direct traffic proves sticky, habitual usage
- Top keyword is a login portal—owning the workflow, not the search
- ASP.NET stack suggests enterprise-grade security and compliance
The Unsexy Unicorn
WELIS proves that in insurance tech, infrastructure beats innovation—and quiet dominance beats loud fundraising.
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WELIS - Web Enabled Life Insurance Systems
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About welis.com
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Technology Stack
welis.com uses 4 technologies across their website including HSTS, ASP.NET, Zendesk, and more.
Security
HSTS
Backend Frameworks
ASP.NET
Customer Support
Zendesk
JavaScript Libraries
jQuery
Traffic & Audience
welis.com receives approximately 145.8K monthly visitors and ranks #162,599 globally. The website has a bounce rate of 20% with visitors viewing an average of 13.4 pages per visit. Users spend an average of 11:31 on the site.
The majority of welis.com's traffic comes from .
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