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Wellaware: The Silent Industrial Automation Giant
A $13M revenue company quietly dominating heavy industry automation with 46 employees
In a world obsessed with viral apps and SaaS unicorns, Wellaware operates in the shadows of heavy industry, delivering next-generation automation to 46 employees generating $13M in revenue. While most tech analysts chase the latest AI chatbot, this company is quietly connecting, informing, and optimizing industrial assets that power our economy.
"They're not selling to developers or marketers—they're selling to engineers who need to monitor tank levels from their phone."
The Industrial Customer Profile
Wellaware's traffic reveals a telling pattern: 92.3% comes from 'undefined' countries, suggesting industrial clients accessing via VPNs or corporate networks where geographic tracking fails. The 46% direct traffic isn't accidental—it's field engineers bookmarking the dashboard. These aren't casual browsers; they're daily users checking tank levels from remote locations where connectivity is sparse and reliability is non-negotiable.
The SEO Contradiction
Here's the paradox: Wellaware ranks for 'tank volume calculator' (2,850 monthly searches) and 'pump efficiency formula' (840 monthly searches)—tools that serve as Trojan horses. They're not just capturing industrial buyers; they're building trust with engineers who Google a problem, find Wellaware's calculator, and eventually become enterprise clients. This is product-led growth before it was cool, disguised as content marketing.
The company's tech stack tells another story. jQuery and Bootstrap suggest a pragmatic, function-over-form approach—this isn't a design-first startup. They're using Tailwind CSS for utility, Google Analytics for tracking, and the LinkedIn Insight Tag for B2B targeting. It's a tech stack built for reliability, not flashiness. The 31% organic traffic share proves their content strategy works, but the 46% direct traffic shows their real moat: sticky, indispensable enterprise relationships.
- Revenue-per-employee ratio of $282,608—exceptionally high for industrial software
- Traffic quality over quantity: 3,965 visits but likely high-value enterprise leads
- Product-led SEO strategy using calculators as lead magnets
- Zero social proof (no Trustpilot, no visible reviews)—enterprise sales move in silence
The Unsexy Billion-Dollar Play
Wellaware proves that in industrial automation, quiet dominance beats loud disruption every time
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Wellaware
WellAware delivers next-generation automation to connect, inform, optimize, and audit your operations with smarter, reliable asset monitoring and control to enhance performance and boost results.
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About wellaware.us
WellAware delivers next-generation automation to connect, inform, optimize, and audit your operations with smarter, reliable asset monitoring and control to enhance performance and boost results.
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wellaware.us uses 16 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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wellaware.us receives approximately 4.0K monthly visitors and ranks #4,554,468 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:19 on the site.
The majority of wellaware.us's traffic comes from undefined, .
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