In a fragmented $100B+ global education finance market, WeMakeScholars has engineered a rare flywheel: they aggregate demand from 290k monthly aspirants and funnel it directly to lenders, turning complexity into a $21.6M revenue business. This isn't just a scholarship portal—it's the infrastructure layer for international education.

"They've turned the chaotic scholarship hunt into a transactional business model—where every applicant is a potential loan customer."

The leadership team composition—Damini Mahajan (CEO), Sainath Munde (Finance), Tarun G. (Learning & Development), Digvijay Rao (Client Relations), Rubenson George (HR)—reveals a company optimized for operational excellence and lender relationships, not just user acquisition. They're building a two-sided marketplace where the supply side (lenders) is as critical as the demand side (students).

• Revenue-per-visit efficiency: At 290k monthly visits and $21.6M annual revenue, they're generating ~$74 in revenue per visit—a number that suggests high-value conversions, not just ad impressions
• Geographic opacity: The 'undefined' top countries suggest either data collection gaps or a strategy targeting emerging markets where tracking is challenging
• Keyword specificity: Their long-tail keyword dominance (like 460 monthly searches for 'intl undergraduate scholarships at purdue') indicates deep programmatic SEO capabilities