wenalyze.com
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Wenalyze: The 18-Person Powerhouse in Transaction Data
How a lean Spanish fintech is quietly enriching payments data for global banks
In a world drowning in raw transaction data, Wenalyze is the lifeline banks didn't know they needed. This isn't another bloated fintech with 200 employees—it's an 18-person machine generating $1.6M annually by turning chaotic payment streams into actionable intelligence.
"This isn't a scaling problem—it's a precision problem. Wenalyze solves it with surgical data enrichment, not brute force."
The Lean Machine Advantage
With just 18 employees, Wenalyze achieves what most fintechs need 50+ to accomplish. Their core leadership—CEO Carlos Albo, COO Roger Ferrandis, CDO Rebeca Carbonell, and CTO Vicent Kun—represents a tight-knit unit that moves fast without corporate drag. This isn't a startup burning VC cash; it's a profitable operation focused purely on transaction data enrichment for financial services.
The Traffic Paradox
Here's the counterintuitive signal: only 830 monthly visits with a global rank of #11.4M, yet 58% comes organically. This isn't a consumer play—it's enterprise B2B. The traffic isn't meant to be massive; it's meant to be qualified. Wenalyze doesn't need millions of visitors; they need the right 830—likely fintech CTOs, bank innovation heads, and payment product managers searching for 'transaction data enrichment' or 'open banking APIs'.
The keyword strategy reveals their actual focus. While 'wenalyze' gets 80 searches and 'weanlyze.com' gets 180, the real story is in the adjacent terms: 'gohub' (3,240), 'bancassurance meaning' (1,250), and 'gwp insurance' (430). This suggests Wenalyze isn't just selling APIs—they're positioning as the data layer for bancassurance, insurance distribution, and embedded finance. They're not competing with Plaid; they're becoming the intelligence layer on top of Plaid's raw data.
- Built on modern stack: Tailwind, Bootstrap, jQuery (showing pragmatic tech choices, not chasing trends)
- Strong LinkedIn presence with 2 co-founders actively posting—enterprise credibility matters more than viral content
- Blog focuses on fraud and data enrichment—solving real problems, not thought leadership fluff
- Contact page routes through open banking API providers—strategic partnership positioning
The Quiet Giant in Financial Data
Wenalyze proves that in B2B fintech, 18 focused minds can outmaneuver 200 distracted ones. They're not building a unicorn—they're building a sustainable, profitable data infrastructure business that might just become the invisible backbone of next-gen financial services.
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Transaction and Payments Data Enrichment Solutions - Wenalyze
Transaction and payments data enrichment solutions Make your transaction data profitable Wenalyze is a leading finance technology company specializing in the enrichment, categorization, and recurrence analysis of financial transactions. Try our demo Our open banking API empower banks, fintechs, card companies, and commercial insurers carriers to enhance profitability by discovering new business channels, reducing operating […]
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wenalyze.com uses 15 technologies across their website including Font Awesome, reCAPTCHA, PHP, and more.
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wenalyze.com receives approximately 830 monthly visitors and ranks #11,400,412 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:52 on the site.
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