While everyone obsesses over D2C brands, WePackItAll quietly powers the physical infrastructure behind them. This isn't a startup chasing hype—it's an 86-person operational machine generating $7.5M by solving the unsexy problem that kills most health brands: getting product into a stick pack.

"They don't sell supplements—they sell the ability to sell supplements at scale."

The leadership team—Duncan Lavery (CEO), Oscar Rodriguera (Ops), and Vanessa Jimenez (Customer Experience)—maps directly to the business model: one visionary, one operator, one retention engine. This isn't a founding team; it's a scaling team. The absence of a CMO or Head of Growth in key roles tells you everything about their go-to-market: it's relationship-driven, not campaign-driven.

• Tailwind CSS + jQuery + AOS stack suggests a design-first website rebuilt recently, prioritizing visual credibility over raw performance
• LinkedIn Insight Tag + Google Analytics 4 indicates sophisticated tracking for high-value B2B lead attribution
• No Trustpilot presence is intentional—this isn't a volume game, it's a trust game where reviews happen offline
• Stick pack packaging (740 searches) and co-packing network (490 searches) dominate their keyword moat