In a fintech world dominated by noise and hype, Westpay operates as a lean, 55-person Swedish machine generating $7.2M in revenue. While most payment startups chase valuations, Westpay chases efficiency—achieving a remarkable $130,000 revenue per employee in a niche where scale usually requires armies.

"Westpay proves you don't need to be a household name to build a $7M fintech business—you just need to own a specific payment workflow better than anyone else."

Their tech stack reveals a pragmatic approach: jQuery and Tailwind CSS for the frontend, Google Analytics for tracking, and Klarna integration for payments. No fancy blockchain, no AI hype—just solid, reliable payment infrastructure. The stack is lightweight (12 technologies detected), which suggests they've kept complexity low, a smart move for a company that needs to move fast in payments.

• Revenue per employee: ~$130,000—exceptional for a fintech of this size
• Organic search dominates (47%) despite low traffic volume, indicating strong brand recall
• Top keywords reveal a Swedish market focus and technical backend positioning
• Klarna integration suggests they're playing in the Nordic payment ecosystem