wfaa.com
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WFAA: The Local News Giant That Ownes Dallas
How a legacy TV station built a digital empire with 3.4M monthly visitors
While most local news stations struggle to digitize, WFAA has quietly built a local media empire with 3.4M monthly visitors and 52% direct traffic. This isn't just a TV station—it's a digital powerhouse that understands local dominance.
"WFAA doesn't compete with national news—they own the local conversation. 95.4% of their traffic comes from undefined markets (likely Texas), creating an impenetrable local moat."
The Traffic Paradox
Here's what's fascinating: WFAA has 52% direct traffic—higher than most digital-native platforms. This means viewers aren't finding them through search or social; they're typing 'wfaa.com' directly into their browser. This is the hallmark of a trusted, habit-driven brand. When people bypass search engines to reach you directly, you've won local mindshare.
The Weather Goldmine
The keyword data reveals their secret weapon: 'Dallas weather' (141K monthly searches) and 'wfaa weather' (2.6K searches). While national media fights for broad topics, WFAA dominates hyper-local utility. People don't want 'news'—they want to know if it'll rain during their commute. This is why they rank #20,725 globally despite being a local station.
The revenue numbers tell a bigger story: $78.9M with 306 employees. That's approximately $258K revenue per employee—efficient for a local media company. Compare this to digital-native outlets struggling to monetize, and WFAA's hybrid model (broadcast + digital) looks increasingly resilient.
- 52% direct traffic proves brand authority in local markets
- Weather and sports (Cowboys) drive 40%+ of search volume
- 1.6M backlinks from local citations, events, and community coverage
- Hybrid model: TV revenue subsidizes digital growth
The Local Moat is Real
WFAA proves that being 'local' in a digital world is a competitive advantage, not a limitation
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WFAA I was trying to watch Mavs game on…
WFAA I was trying to watch Mavs game on ota Chan 29.1. You need to make it clear that u need to re-scan even if u normally watch 29.1 using ota antenna. Otherwise ur just going to get a soccer game.
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About wfaa.com
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wfaa.com uses 3 technologies across their website including Google Fonts, DoubleClick Floodlight, Priority Hints.
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Priority Hints
Traffic & Audience
wfaa.com receives approximately 3.4M monthly visitors and ranks #20,725 globally. The website has a bounce rate of 58% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 3:53 on the site.
The majority of wfaa.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about wfaa.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wfaa.com directly at https://wfaa.com.