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Whatchado: The Social Recruiting Engine
Turning passive social feeds into active talent pipelines for modern recruiters.
In a world where top talent is scrolling past your job ads, Whatchado flips the script. Instead of waiting for applicants to find you, they turn social media feeds into a high-converting recruitment pipeline, capturing leads where candidates are already active.
"They aren't just posting jobs; they're engineering serendipity—turning social scrolling into structured hiring."
The Candidate Capture Strategy
Whatchado’s core insight is that candidates aren't actively searching 24/7. By deploying targeted social campaigns across channels, they intercept passive talent in their natural habitat. With 57,874 monthly visits, a significant portion enters via organic search (43%), proving their brand resonates with recruiters seeking innovative sourcing tools. The direct traffic (30%) suggests a loyal, returning user base—likely HR teams integrating this into their daily workflow.
The German Tech Niche
Despite a global appeal, the data reveals a stronghold in German-speaking regions. Keywords like 'zugvorbereiter:in quereinstieg' (180 monthly volume) and mentions of local institutions (e.g., 'Sparkasse') indicate a deep penetration into the DACH market. This isn't a generic job board; it's a specialized tool solving specific regional hiring bottlenecks, likely leveraging local social networks more effectively than US-centric competitors.
The tech stack—Tailwind CSS, Vite, and PWA capabilities—signals a modern, agile engineering team. They prioritize speed and mobile experience, essential for a platform that lives on social feeds. The absence of massive backlink data suggests growth is driven more by direct product value and word-of-mouth among recruiters than aggressive SEO spam.
- Automated Social Campaigns: Publish once, distribute across channels.
- Lead Collection: Leanback interface captures candidate interest passively.
- DACH Market Focus: Strong traction in German-speaking regions.
- Lean Operations: $1.6M revenue with only 19 employees—high efficiency.
The Silent Giant of Social Recruiting
While giants like LinkedIn battle for dominance, Whatchado quietly builds a specialized, high-margin business by owning the social recruiting workflow for the DACH region.
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whatchado – Your Social Recruiting Suite | whatchado | whatchado
Your Social Recruiting Suite ✔︎ Publish Job Ads ✔︎ Select Social Media Channel ✔︎ Start Campaign ✔︎ Leanback and collect Leads
whatchado – Your Social Recruiting Suite | whatchado
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About whatchado.com
Your Social Recruiting Suite ✔︎ Publish Job Ads ✔︎ Select Social Media Channel ✔︎ Start Campaign ✔︎ Leanback and collect Leads
Company Overview
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Technology Stack
whatchado.com uses 7 technologies across their website including imgix, Adobe Fonts, Google Tag Manager, and more.
Media
imgix
Fonts
Adobe Fonts
Analytics & Marketing
Google Tag Manager
Web Standards
PWA
Build Tools
Vite
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
whatchado.com receives approximately 57.9K monthly visitors and ranks #634,664 globally. The website has a bounce rate of 52% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:27 on the site.
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