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The Unsexy Billion-Dollar Mobility Play
Why a German HR tech company is quietly winning the corporate bike market
In a market obsessed with flashy EV startups, whatever.works is executing a masterclass in B2B infrastructure play. As part of the JobRad Group, they're not selling bikes—they're selling the digital backbone for corporate mobility. And with just 57 employees generating $10.3M in revenue, they're doing it with ruthless efficiency.
"They're not selling mobility—they're selling the administrative nightmare that corporate fleet management has become, and charging a premium for making it disappear."
The B2B Trojan Horse
whatever.works operates in the shadow of JobRad, Germany's dominant corporate bike leasing provider. While JobRad handles the physical logistics, whatever.works builds the digital layer that makes it all manageable. This isn't a consumer app—it's infrastructure for HR departments drowning in paperwork. Their 46% direct traffic share reveals a captive B2B audience that doesn't need SEO; they need solutions.
The Efficiency Math
With 57 employees and $10.3M in revenue, whatever.works achieves $180k+ per employee—unheard of for a mobility startup. Compare this to traditional bike retailers or even SaaS companies. They've built a lean operation where every employee is a revenue engine. The 30% organic traffic suggests they're not buying their way into markets; they're being pulled in by corporate demand.
The tech stack tells a story of pragmatism over perfection: Tailwind CSS for rapid UI development, Swiper for mobile-first experiences, and Cloudflare for global performance. No fancy AI, no blockchain—just solid, scalable web tech that handles thousands of corporate users. The 462 monthly visits might seem tiny, but each visit represents a high-value corporate decision-maker, not a casual browser.
- Revenue per employee rivals top SaaS companies ($180k+)
- 46% direct traffic indicates strong B2B brand recognition
- Part of JobRad ecosystem, giving them instant market access
- Built for HR departments, not end consumers
- Lean tech stack focused on reliability, not flash
The Unsexy Infrastructure Play
While startups chase consumer mobility trends, whatever.works is building the digital plumbing for corporate fleets—a market that pays reliably and scales predictably. Their secret isn't innovation; it's execution in a boring, valuable space.
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WHATEVER.WORKS
Als Teil der JobRad Gruppe entwickeln wir digitale Lösungen für nachhaltige Mobilität.
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About whatever.works
Als Teil der JobRad Gruppe entwickeln wir digitale Lösungen für nachhaltige Mobilität.
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whatever.works uses 13 technologies across their website including Google Fonts, HSTS, cdnjs, and more.
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Cloudflare
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HubSpot
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Traffic & Audience
whatever.works receives approximately 462 monthly visitors. The website has a bounce rate of 44% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
The majority of whatever.works's traffic comes from .
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