While Uber fights over pennies per mile, Wheely quietly built a $7.5M revenue business serving London's elite with black cars and impeccable service. This isn't a ride-hailing app—it's a luxury experience that just happens to use an app.

"Wheely isn't competing with Uber—it's competing with the private driver you already have on retainer."

Their tech stack reveals a serious investment: Next.js for performance, Strapi for content management, Sentry for monitoring. This isn't a MVP—it's a scalable platform. But with only 49,828 monthly visits, they're not driving traffic through SEO. The top keyword is simply 'wheely' (11,480 volume), suggesting strong brand recall rather than discovery. They're not competing on search; they're competing on reputation.

• Traffic is concentrated: 42.4% from undefined (likely UK), 13.7% from undefined—no global scale
• Direct traffic at 33% shows strong brand loyalty, but limits growth potential
• No funding disclosed—likely bootstrapped or privately funded, which constrains aggressive expansion
• Key leadership includes ex-Uber and tech veterans, suggesting operational competence