whgardiner.com
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Gardiner: The Silent Giant of Northern Ohio
A $75M building tech partner that plays the long game while others chase hype.
In a world obsessed with SaaS scalability and VC funding rounds, Gardiner is an anomaly: a $74.9M revenue, 285-employee building technology partner that dominates Northern Ohio by solving unsexy, essential problems. They don't build software for the sake of it; they build the systems that keep the lights on.
"Their 'direct' traffic (58%) is the real moat—it's the signal of entrenched trust, not algorithmic luck."
The 'Do It' Philosophy
Gardiner's tagline, 'Gardiner Does It.™', is a masterclass in positioning. They aren't consultants who hand over PDFs; they are builders who own the outcome. From HVAC to energy planning and funding, they vertically integrate the entire lifecycle of building performance. This eliminates the finger-pointing between architects, engineers, and contractors that plagues the industry.
The SEO Paradox
Their traffic profile is fascinating. While the brand name 'Gardiner' dominates volume (13,580/mo), their organic search strategy reveals a pragmatic, bottom-funnel approach. Keywords like 'fire extinguisher recharge 44146' and 'baldor motor 1312101600' aren't vanity terms—they are hyper-local, high-intent searches from facility managers with immediate, urgent needs. They capture demand where it converts, not where it looks impressive on a dashboard.
The tech stack tells a similar story of substance over flash. They leverage jQuery and Bootstrap—stable, battle-tested technologies—rather than chasing the latest JS framework. It signals a focus on reliability and accessibility for their B2B audience, rather than winning design awards. They integrate Zendesk for customer support and Clockworks Analytics for portal access, creating a closed-loop system for client retention.
- Vertical Integration: They handle planning, funding, and execution under one roof.
- Legacy Trust: Decades of operation in Northern Ohio creates an unbeatable local network.
- Pragmatic Tech: Uses reliable, older-gen web tech to prioritize function over form.
- Niche Dominance: Targets specific, high-value equipment searches rather than broad keywords.
The Anti-Startup Success Story
Gardiner proves that in B2B infrastructure, depth beats breadth and trust beats traffic.
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Open Graph Image
https://www.whgardiner.com/wp-content/uploads/2024/10/DSF5358-scaled.jpg
Meta Tags
Gardiner Does It.™ | Gardiner - Building Technology PartnersGardiner
Clients across Northern Ohio trust Gardiner to solve their HVAC, building comfort, reliability, energy, planning, and funding challenges.
Solving Building Challenges in Northern Ohio | GARDINER
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About whgardiner.com
Clients across Northern Ohio trust Gardiner to solve their HVAC, building comfort, reliability, energy, planning, and funding challenges.
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Technology Stack
whgardiner.com uses 24 technologies across their website including Google Maps, Font Awesome, Google Fonts, HSTS, reCAPTCHA, and more.
Maps
Google Maps
Fonts
Font Awesome, Google Fonts
Security
HSTS, reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
cdnjs, jsDelivr
Traffic & Audience
whgardiner.com receives approximately 2.6K monthly visitors and ranks #5,917,296 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:38 on the site.
The majority of whgardiner.com's traffic comes from .
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