9:41
whisker.com
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whisker.com

17 technologies
VerifiedVisit586.8K/mo$442M65817 Tech25 Leads
Deep Dive

Whisker: The $441M Cat Empire

How a litter box company built a 658-person empire on autopilot

Whisker isn't selling litter boxes—it's selling freedom. With 586,774 monthly visitors and $441.5M in revenue, this 658-person company has turned the mundane chore of scooping cat waste into a premium subscription empire.

$441.5M
annual revenue
586K
monthly visits
658
employees
60K+
'litter robot' searches/mo

"They're not selling hardware—they're selling a lifestyle where you never scoop again."

The SEO Moat

Whisker owns the category. 'Litter Robot' generates 60,470 monthly searches, and they rank #1. With 'Whisker' at 23,750 searches, they've built a dual-brand strategy where the company name and product name both dominate search. This isn't accidental—it's a masterclass in category creation.

The Traffic Paradox

Here's the contradiction: 49% direct traffic (41.8% organic) on a site with only 1 Trustpilot review. This suggests a heavy reliance on brand recognition and offline marketing, or that their conversion funnel is exceptionally efficient. The low review count is concerning for a company of this scale—either they're suppressing feedback or their customers are quietly satisfied.

The tech stack tells a story of a mature but not cutting-edge operation. jQuery and Bootstrap remain core, suggesting a stable platform built years ago that hasn't undergone radical modernization. Hotjar and Zendesk indicate heavy focus on conversion optimization and customer support—critical when selling $500+ hardware to anxious pet parents.

  • Revenue-per-employee: ~$670K (exceptionally high for hardware)
  • Dual-brand strategy: 'Litter-Robot' for product, 'Whisker' for company
  • Trustpilot score of 3.3/5 suggests quality control issues
  • Heavy reliance on direct traffic indicates strong brand equity
No clear innovation in their tech stack
Owns the 'self-cleaning litter box' category
Minimal review presence despite scale
High revenue-per-employee efficiency
Undefined traffic geography (81.8% 'undefined')
Subscription model potential in pet ecosystem

The Silent Giant

Whisker proves you don't need to be a startup darling to build a massive pet-tech business. They're the quiet monopoly in a niche no one wants to think about—but everyone needs.

What tech stack does Whisker use?

30 detected
Cloud & Hosting1
Privacy & Consent1
Advertising1
Customer Support1
E-commerce & Payments3
A/B Testing1
Performance1
Web Standards1
JavaScript Libraries2
Tracking & Analytics13
T
TikTok Pixel
G
Google Analytics
G
Google Tag Manager
S
Segment
H
Hotjar
H
Hotjar
M
Microsoft Ads (Bing)
A
Amazon CloudFront
S
Snapchat
F
Facebook
T
TikTok Pixel
P
Pinterest
G
Google Tag Manager

How much traffic does Whisker get?

Traffic & Engagement

586.8K
Monthly Visits
2.4
Pages/Visit
1:54
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+197%
197.3K
Oct 2025
Oct
720.3K
Nov 2025
Nov
586.8K
Dec 2025
Dec

Traffic Sources

Search
38%
Direct
49%
Social
7%
Referrals
5%
Email
0%
Paid
1%

Where is Whisker's audience located?

🌍81.8%
🌍1.4%
🌍1.3%
🌍1.0%
🌍1.0%

What keywords does Whisker rank for?

5 keywords
1litter robot60.5K vol$1.04
2whisker23.8K vol$1.91
3whisker litter robot6.0K vol$1.74
4litter robot 416.8K vol$1.05
5litter robot 57.2K vol$0.87

How is Whisker's SEO?

Open Graph Image

OG Image preview
og:image

https://images.litter-robot.com/media/og_image/default/logo.png

Meta Tags

title41 chars

Whisker | The future of cat care is here.

description166 chars

Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.

languageEN

H1 Tags

h1Here’s to a no scoop new year.

Schema Types

OrganizationWebSite

Who works at Whisker?

Loading leads...

What do customers think of Whisker?

whisker.com

whisker.com

3.3
1 reviews
✓ Claimed

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/17/2023

Contact Information

Address:
US

Reviews (1)

Filter by rating:
Janine
5/29/2025
🇳🇱 Netherlands3 reviewsOrganicUnverified
Experience date: 5/29/2025
Great product, but disappointing sustainability

I own a Litter-Robot 4 and received a ramp from a friend who no longer used theirs. Unfortunately, it was missing the hinges – which are essential for attaching it. I contacted Whisker, and I must say: the staff was truly kind and helpful. They really tried to assist me, and I appreciate their efforts. However, I couldn’t buy just the hinges in a regular way because I didn’t have the original code from the ramp – and neither does the brand new ramp I just bought. Without that code, the only option was to buy the hinges separately, which would have cost me €74 with shipping and taxes to Europe. In the end, I bought a whole new ramp for €75, because my cat really needs it. This new ramp did come with both hinges included. But I find it very disappointing that I now have to throw away a fully usable ramp just because I can’t get a small replacement part at a fair price. For a high-end product like the Litter-Robot 4, I would expect sustainability to be a bigger priority. Please make spare parts more accessible – it’s better for the environment and for your loyal customers.

Frequently Asked Questions about Whisker

What is Whisker's Revenue?
Whisker generates approximately $442M in annual revenue. With 658 employees, that's $670,957 per employee.
What does Whisker do?
Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.
How fast is Whisker growing?
Whisker employee count has changed by 23% year over year.
What technologies does Whisker use?
Whisker uses 17 technologies across their website including Cloud & Hosting, Privacy & Consent, Advertising. Key technologies include AWS CloudFront, Osano, Microsoft Ads.
Who are Whisker's competitors?
Whisker's main competitors include Duravent Group, Spartan Precision Machining, Fives DyAG Corp., CON-WAY, Premier Low Voltage / Premier Automation Contractors / Premier Automation Engineering. These companies operate in similar markets and compete for the same customer base.
What do customers think of Whisker?
Whisker has a Trustpilot score of 3.3 out of 5 (3 stars) based on 1 customer reviews.

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How to contact Whisker?

What are Whisker's key pages?

Export whisker.com Data

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Raw JSON Data

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About whisker.com

Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.

Company Overview

whisker.com
Website
pets_and_animals
Industry
#92,164
Global Rank
586.8K
Monthly Visitors
17
Technologies
25+
Employees

Contact whisker.com

Technology Stack

whisker.com uses 17 technologies across their website including AWS CloudFront, Osano, Microsoft Ads, and more.

Cloud & Hosting

AWS CloudFront

Privacy & Consent

Osano

Advertising

Microsoft Ads

Customer Support

Zendesk

E-commerce & Payments

Braintree, Klarna, Magento

A/B Testing

Optimizely

Traffic & Audience

586.8K
Monthly Visits
53%
Bounce Rate
2.4
Pages/Visit
1:54
Avg. Duration

whisker.com receives approximately 586.8K monthly visitors and ranks #92,164 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:54 on the site.

The majority of whisker.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is whisker.com?
Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.
What technologies does whisker.com use?
whisker.com uses 17 technologies including AWS CloudFront, Osano, and 11 more. View the full tech stack analysis above.
How do I contact whisker.com?
You can contact whisker.com through their contact page.
What are whisker.com's social media accounts?
whisker.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is whisker.com hiring?
Check whisker.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is whisker.com?
whisker.com receives approximately 586.8K monthly visitors and ranks #92,164 globally. Traffic is declining by 18.5% month-over-month.

Related Searches

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This page provides publicly available information about whisker.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whisker.com directly at https://whisker.com.