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Whisker: The $441M Cat Empire
How a litter box company built a 658-person empire on autopilot
Whisker isn't selling litter boxes—it's selling freedom. With 586,774 monthly visitors and $441.5M in revenue, this 658-person company has turned the mundane chore of scooping cat waste into a premium subscription empire.
"They're not selling hardware—they're selling a lifestyle where you never scoop again."
The SEO Moat
Whisker owns the category. 'Litter Robot' generates 60,470 monthly searches, and they rank #1. With 'Whisker' at 23,750 searches, they've built a dual-brand strategy where the company name and product name both dominate search. This isn't accidental—it's a masterclass in category creation.
The Traffic Paradox
Here's the contradiction: 49% direct traffic (41.8% organic) on a site with only 1 Trustpilot review. This suggests a heavy reliance on brand recognition and offline marketing, or that their conversion funnel is exceptionally efficient. The low review count is concerning for a company of this scale—either they're suppressing feedback or their customers are quietly satisfied.
The tech stack tells a story of a mature but not cutting-edge operation. jQuery and Bootstrap remain core, suggesting a stable platform built years ago that hasn't undergone radical modernization. Hotjar and Zendesk indicate heavy focus on conversion optimization and customer support—critical when selling $500+ hardware to anxious pet parents.
- Revenue-per-employee: ~$670K (exceptionally high for hardware)
- Dual-brand strategy: 'Litter-Robot' for product, 'Whisker' for company
- Trustpilot score of 3.3/5 suggests quality control issues
- Heavy reliance on direct traffic indicates strong brand equity
The Silent Giant
Whisker proves you don't need to be a startup darling to build a massive pet-tech business. They're the quiet monopoly in a niche no one wants to think about—but everyone needs.
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5 keywordsHow is Whisker's SEO?
Open Graph Image

https://images.litter-robot.com/media/og_image/default/logo.png
Meta Tags
Whisker | The future of cat care is here.
Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.
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whisker.com
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Reviews (1)
Great product, but disappointing sustainability
I own a Litter-Robot 4 and received a ramp from a friend who no longer used theirs. Unfortunately, it was missing the hinges – which are essential for attaching it. I contacted Whisker, and I must say: the staff was truly kind and helpful. They really tried to assist me, and I appreciate their efforts. However, I couldn’t buy just the hinges in a regular way because I didn’t have the original code from the ramp – and neither does the brand new ramp I just bought. Without that code, the only option was to buy the hinges separately, which would have cost me €74 with shipping and taxes to Europe. In the end, I bought a whole new ramp for €75, because my cat really needs it. This new ramp did come with both hinges included. But I find it very disappointing that I now have to throw away a fully usable ramp just because I can’t get a small replacement part at a fair price. For a high-end product like the Litter-Robot 4, I would expect sustainability to be a bigger priority. Please make spare parts more accessible – it’s better for the environment and for your loyal customers.
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About whisker.com
Uncover the new Whisker Litter-Robot line. From self-cleaning litter boxes to automatic pet feeders, make life with pets infinitely better. Litter-Robot 5 Pro awaits.
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Technology Stack
whisker.com uses 17 technologies across their website including AWS CloudFront, Osano, Microsoft Ads, and more.
Cloud & Hosting
AWS CloudFront
Privacy & Consent
Osano
Advertising
Microsoft Ads
Customer Support
Zendesk
E-commerce & Payments
Braintree, Klarna, Magento
A/B Testing
Optimizely
Traffic & Audience
whisker.com receives approximately 586.8K monthly visitors and ranks #92,164 globally. The website has a bounce rate of 53% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 1:54 on the site.
The majority of whisker.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about whisker.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whisker.com directly at https://whisker.com.