In a digital-first world, Whitesell-Green operates on pure execution. With a sub-300 monthly visit count and a lean team of 57, they are generating nearly $15M in revenue. This isn't a failure of marketing; it's a masterclass in B2B relationship leverage.

"293 monthly visits to generate $14.9M means their sales cycle doesn't happen on the website—it happens in the boardroom."

Their traffic data is almost non-existent (65.2% undefined/34.8% undefined), suggesting their primary leads come from direct relationships or private tenders. The 39% direct traffic share implies a strong, repeat-client base—a moat that digital marketing dollars struggle to buy.

• Revenue-per-head is elite for the construction sector.
• Safety leadership is prioritized over growth marketing roles.
• Tech stack is lightweight, favoring speed over complexity.
• Traffic profile suggests a referral-heavy, offline sales engine.