whitewateronline.com
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WhiteWater: The Quiet Giant in Water Infrastructure
How a 49-person team manages $8.6M in critical water systems
In a world obsessed with digital disruption, WhiteWater, Inc. operates in the physical infrastructure that keeps civilization running. Founded in 1980, they manage water and wastewater systems with a lean team of 49 employees generating $8.6M in revenue—proving that boring industries can be incredibly profitable.
"They're not selling software—they're managing the invisible infrastructure that makes modern life possible."
The Infrastructure Play
WhiteWater operates at the intersection of utilities and engineering, managing water/wastewater systems to 'exacting standards.' Unlike tech startups chasing scale, they've built a sustainable business around critical infrastructure. With 42% direct traffic, their clients know exactly where to find them—no SEO games needed.
The Efficiency Paradox
Here's what's fascinating: 49 people generating $8.6M means ~$175K revenue per employee. For a utilities company, that's exceptional efficiency. Their traffic is modest (1,132 monthly visits) but highly targeted—'whitewater careers' and 'white water now' show they're attracting both talent and emergency service requests.
Their tech stack reveals a pragmatic approach: WordPress for content, Bootstrap and Tailwind CSS for rapid development, and jQuery for legacy compatibility. They're not chasing bleeding-edge frameworks—they're building reliable systems that work. The social presence across Twitter, YouTube, Facebook, and LinkedIn shows they understand modern B2B engagement without over-investing in any single channel.
- Emergency service focus: 24/7 support is their competitive moat
- Career page drives 190 monthly searches—talent acquisition is working
- 42% direct traffic indicates strong brand recognition in their niche
- 8,430 monthly searches for 'whitewater' shows brand awareness
The Unsexy Unicorn
WhiteWater proves that in infrastructure, reliability beats innovation—and steady profits beat explosive growth. For investors and founders, it's a masterclass in building a defensible, mission-critical business that doesn't need to trend on Hacker News.
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https://whitewateronline.com/wp-content/uploads/2025/06/ww-home-slide1.jpg
Meta Tags
Home | WhiteWater Water & Wastewater Solutions
Founded in 1980, WhiteWater, Inc. operates, manages, and maintains water and wastewater systems to exacting standards of quality and performance.
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About whitewateronline.com
Founded in 1980, WhiteWater, Inc. operates, manages, and maintains water and wastewater systems to exacting standards of quality and performance.
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whitewateronline.com uses 11 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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Font Awesome, Google Fonts
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PHP
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WordPress
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Twitter Cards
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Bootstrap, Tailwind CSS
Traffic & Audience
whitewateronline.com receives approximately 1.1K monthly visitors and ranks #13,769,689 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of whitewateronline.com's traffic comes from .
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