whitlock.com
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The 404 That Says Everything
When a domain redirects to a 404 page, it reveals a massive corporate strategy shift.
The domain whitlock.com doesn't host a website; it hosts a mystery. Typing it in redirects you to a stark '404' page on AVI-SPL's domain, a digital dead end that masks one of the most aggressive consolidation plays in the pro-AV industry.
"In the M&A playbook, killing a legacy brand isn't a failure—it's a feature."
The Whitlock Absorption
Whitlock isn't a startup; it's a ghost in the AVI-SPL machine. Acquired to bolster AVI-SPL's enterprise integration capabilities, Whitlock's 279 employees and $62.8M revenue were folded into the parent company. The zero traffic isn't a bug—it's the result of a successful migration. The brand is being sunsetted, its digital footprint scrubbed, and its value transferred to the central nervous system of AVI-SPL.
The Human Asset
The raw data lists key figures like John Bailey (VP, Technology) and Rich Williams (Director, Managed Services). These aren't just names; they represent the high-value talent AVI-SPL targeted. The acquisition wasn't about the website or the domain equity—it was about locking down specialized engineering and managed services talent in a competitive market. The website is just the empty shell left behind.
The tech stack tells a similar story of integration. The detected technologies—jQuery, Tailwind CSS, Google Analytics—are standard for a modern enterprise site, but the lack of a live site suggests these are remnants or internal tools. AVI-SPL's decision to host the '404' on their own infrastructure (avispl.com) is a hard redirect, signaling that the Whitlock brand is effectively dead to the public.
- Strategic Acquisition: Whitlock was bought for market share and talent, not brand equity.
- Digital Consolidation: The 0-traffic domain is a deliberate SEO and brand consolidation play.
- Talent Retention: Key personnel listed in the data are the real assets being transferred.
- Tech Stack Integration: The 19 technologies detected are likely legacy or internal tools.
The Ghost in the Machine
whitlock.com is a digital tombstone for a successful M&A play, not a failed startup.
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About whitlock.com
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Technology Stack
whitlock.com uses 19 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
Contentful, WordPress
Privacy & Consent
Cookiebot
Marketing Automation
HubSpot
Traffic & Audience
whitlock.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about whitlock.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whitlock.com directly at https://whitlock.com.