whyandhow.com
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The Quiet Power of Why & How
A boutique music agency with 32 employees and a $3.5M revenue machine
In an industry obsessed with viral moments and celebrity scale, Why & How operates on a different frequency entirely. With just 32 employees, they've built a $3.5M revenue engine that proves boutique agencies can outmaneuver giants in the music business.
"They don't chase scale—they chase artists. And that's exactly why they win."
The Artist-First Paradox
Why & How's traffic tells a fascinating story: 53% direct visits and only 23% organic search. This isn't a company optimizing for SEO keywords—it's a company building relationships so strong that clients type their URL directly. Their top search terms aren't even their own brand: 'Chris Kirkpatrick' and 'Saint Motel' dominate. They're not searching for an agency; they're searching for their artists' management.
The Invisible Growth Engine
While competitors shout on social media, Why & How whispers through LinkedIn and Instagram. Their 2,498 monthly visits are surgical, not spray-and-pray. With a global rank of #6,328,914, they're invisible to the masses but hyper-visible to the right people: record labels, artists, and industry insiders. This is the definition of a hidden gem—revenue growing quietly while visibility stays deliberately low.
The tech stack reveals their philosophy: jQuery, Tailwind CSS, and Bootstrap. Not flashy, not cutting-edge, but rock-solid and functional. They're not building a web app; they're building a business card that works. Adobe Fonts and Font Awesome suggest polish, while Lazy Loading and HSTS show they care about performance and security without over-engineering.
- 32-person team generating $3.5M in revenue (≈$109K per employee)
- 53% direct traffic indicates exceptional client retention and brand loyalty
- Top keywords are artist names, not agency services—proof they manage talent, not just campaigns
- LinkedIn and Instagram as primary social channels—B2B networking over B2C virality
- Minimal web presence with only essential pages (Terms, Privacy)—no fluff, no blog, no distractions
The Anti-Agency Playbook
Why & How proves that in music, relationships beat reach, and revenue beats rankings. They're not building a brand for the internet—they're building a reputation in the industry.
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About whyandhow.com
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Technology Stack
whyandhow.com uses 13 technologies across their website including Font Awesome, Adobe Fonts, HSTS, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Security
HSTS
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PHP
CMS
WordPress
CDN
jsDelivr
Analytics & Marketing
Google Analytics
Traffic & Audience
whyandhow.com receives approximately 2.5K monthly visitors and ranks #6,328,914 globally. The website has a bounce rate of 40% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:38 on the site.
The majority of whyandhow.com's traffic comes from .
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