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The Korean Video Paradox
A $2.2M revenue company with a website that says 'Under Construction'
In the heart of Seoul's tech ecosystem, whynot.video exists in a state of perpetual construction. This isn't a startup that failed to launch—it's a company generating $2.2M annually with literally nothing on its website but a construction notice. The paradox demands investigation.
"The most successful companies often have the simplest websites—or none at all. whynot.video proves that in Korea's B2B media space, your domain is just a business card."
The Korean Search Monopoly
When Koreans search '와이낫' (520 monthly searches) or '와이낫미디어' (260 monthly searches), they find only one answer: whynot.video. This isn't SEO mastery—it's brand dominance. The company has captured the exact Korean transliteration of its name, creating a search monopoly that drives 50% of its traffic. The remaining 31% comes directly from users who already know the brand. This is the definition of a moat: when your name is your keyword.
The 'Why Not' Effect
The company ranks for 'why not' (11,580 monthly searches) in English—a keyword with global competition—yet its traffic is 100% Korean. This reveals a strategic insight: they've built a Korean media empire under an English name, creating brand recall that transcends language barriers while maintaining local dominance. The names '한수아' (1,910 searches) and '강유석' (960 searches) in their keyword mix suggest they're either talent agencies or content creators, positioning whynot.video as the platform connecting Korean media talent.
The tech stack tells another story. jQuery and Bootstrap suggest a legacy frontend, while AWS CloudFront indicates they're serious about content delivery. This isn't a startup experimenting with React and serverless—it's a company that built something that works and hasn't touched it. The 18-person team generates $122K per employee, suggesting a lean, profitable operation that doesn't need to impress investors with flashy websites.
- Revenue-per-employee of $122K indicates high-margin B2B services
- Traffic is 100% Korean, suggesting domestic market dominance
- 50% organic traffic from branded keywords shows strong brand recall
- Direct traffic (31%) proves customers know exactly where to find them
The 'Under Construction' Strategy
whynot.video proves that in mature B2B markets, your website is just a placeholder. The real business happens through direct relationships, referrals, and brand dominance. They're not building a website—they're building an empire that doesn't need one.
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About whynot.video
Company Overview
Technology Stack
whynot.video uses 4 technologies across their website including Amazon Web Services, AWS CloudFront, Bootstrap, jQuery.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
CSS Frameworks
Bootstrap
JavaScript Libraries
jQuery
Traffic & Audience
whynot.video receives approximately 2.8K monthly visitors and ranks #6,193,703 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:09 on the site.
The majority of whynot.video's traffic comes from .
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This page provides publicly available information about whynot.video. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit whynot.video directly at https://whynot.video.