wi-her.org
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WI-HER: The Quiet Powerhouse of Global Health Trade
A $3.5M revenue machine operating in the shadows of global health infrastructure
In a world obsessed with viral consumer apps, WI-HER operates in the high-stakes arena of global health trade, generating $3.5M in revenue with just 51 employees. This isn't a startup chasing scale—it's a precision instrument for international development.
"They're not playing the growth game—they're playing the impact game, and the revenue follows."
The SEO Paradox
With only 972 monthly visits, WI-HER's traffic seems laughably small. But look deeper: their top keyword is 'wi' with 108K monthly searches, and they rank for hyper-specific terms like 'naiis hiv prevalence in kebbi' (210 monthly searches). This isn't B2C traffic—it's B2B precision targeting decision-makers in global health procurement. Every visitor is worth 100x a typical SaaS user.
The Leadership DNA
The executive team reads like a WHO conference roster: COO Razan Farmand brings legal expertise, Sara Pappa directs program implementation, Sam Kasbari handles finance, and Sandra Bunch drives strategic partnerships. This isn't a tech company with a mission—it's a mission-driven organization that happens to use technology. Their LinkedIn presence suggests they recruit from the international development elite, not the startup world.
The tech stack tells the story: jQuery, Bootstrap, and Swiper. No React, no Vue, no modern SPA framework. This is a team that ships functional web tools for field operations, not a consumer-facing product. The presence of Priority Hints and Lazy Loading shows they care about performance in low-bandwidth environments—think rural clinics in Kebbi State, not San Francisco startups.
- Revenue-per-employee of ~$69K—healthy for a services/consulting model
- Traffic quality over quantity: 39% direct traffic suggests strong brand recall
- Top keywords reveal focus on HIV prevalence data in Nigeria (Kebbi, Sokoto, Zamfara)
- LinkedIn presence indicates active recruiting in the global health space
The Unsexy Billion-Dollar Opportunity
While VCs chase AI wrappers, WI-HER is building the invisible infrastructure of global health trade—one HIV prevalence report at a time. The question isn't whether this model scales, but whether anyone else is willing to do the unsexy work that actually saves lives.
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About wi-her.org
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Technology Stack
wi-her.org uses 19 technologies across their website including Font Awesome, Google Fonts, HSTS, PHP, and more.
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Font Awesome, Google Fonts
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WordPress
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cdnjs
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Traffic & Audience
wi-her.org receives approximately 972 monthly visitors and ranks #5,523,692 globally. The website has a bounce rate of 33% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
The majority of wi-her.org's traffic comes from undefined, undefined, .
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