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Wicked+: The 360° Real Estate & Lifestyle Agency
How a 40-person creative shop built a $8M revenue engine in a niche market
In a market flooded with digital agencies, Wicked+ has carved out a lucrative niche by becoming the go-to partner for real estate, hospitality, and lifestyle ventures. They don't just build websites; they architect entire marketing ecosystems that bring high-end property and experience brands to life.
"The most telling metric isn't their traffic—it's their business model. They've built a brand so strong that nearly half of all visitors come directly to their domain."
The Client Intimacy Playbook
Wicked+ operates at the intersection of high-stakes real estate and experiential hospitality. Their 40-person team isn't just executing campaigns; they're embedded in the sales cycle of multi-million dollar properties and destination brands. This requires a hybrid skill set: publicists who understand luxury, designers who can visualize spaces, and developers who build lead-gen engines. The result is a client retention model that likely outperforms generalist agencies.
The SEO Moat They Didn't Chase
Here's the contrarian insight: Wicked+ ranks for 28% organic traffic, yet their top keywords reveal a fascinating pattern. They capture 'wickedplus' (140 monthly searches) but also rank for 'wolf and shepherd' (6,440 searches) and 'secret bay' (500 searches). This suggests they're either ranking for past client work or they've built a content strategy around case studies that rank for branded terms. It's a brilliant moat—clients see their work ranking, validating their expertise before they even book a call.
The tech stack tells a story of pragmatic efficiency. Squarespace as a foundation, Tailwind CSS for rapid design iteration, and Adobe Fonts for brand consistency. No over-engineered stack—just tools that scale a creative team's output without drowning them in technical debt.
- Niche dominance in real estate/hospitality reduces competition and increases pricing power
- Direct traffic at 47% signals a referral-driven business model, not a cold-traffic play
- Hybrid team structure (creatives + publicists + developers) enables 360-degree service delivery
- Case-study SEO strategy turns client work into perpetual lead generation
The Unsexy, Profitable Truth
Wicked+ proves that in B2B services, depth beats breadth every time. Their $8M revenue with 40 people isn't a bug—it's the feature of a focused agency that understands its clients' business models better than any generalist ever could.
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Wicked+ | Branding, Creative and PR
Wicked+ is a go-to agency for real estate, hospitality and lifestyle ventures. We're a team of creatives, publicists, copywriters, designers and developers who create 360-degree marketing ecosystems that bring brands to life.
Wicked+ is a go-to agency for real estate, hospitality and lifestyle ventures. We're a team of creatives, publicists, copywriters, designers and developers who create 360-degree marketing ecosystems that bring brands to life.
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About wicked.is
Wicked+ is a go-to agency for real estate, hospitality and lifestyle ventures. We're a team of creatives, publicists, copywriters, designers and developers who create 360-degree marketing ecosystems that bring brands to life.
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wicked.is uses 8 technologies across their website including Adobe Fonts, HSTS, Squarespace, and more.
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wicked.is receives approximately 2.0K monthly visitors and ranks #7,620,331 globally. The website has a bounce rate of 58% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:36 on the site.
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