wickenslaw.com
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WickensLaw: The Northeast Ohio Powerhouse
A regional law firm scaling with $27M revenue and 139 employees
In the crowded legal landscape of Northeast Ohio, WickensLaw has carved out a distinct position—operating with the scale of a large firm while maintaining the partnership approach of a boutique practice. This isn't just another law firm; it's a $27M revenue operation with 139 employees that's quietly dominating regional business, litigation, and estate planning.
"They've built a regional legal empire that rivals both large and small firms, but their real secret is the attention to detail that keeps clients coming back."
The Traffic Paradox
Here's the fascinating contradiction: WickensLaw receives 2,884 monthly visits with a global rank of #5.6M, yet 47% of traffic comes directly. This isn't a firm chasing SEO glory—it's a relationship-driven business where clients type the URL directly. The 29% organic search traffic suggests they're not investing heavily in digital marketing, which is either a missed opportunity or a deliberate strategy to focus on high-value referral relationships.
The Leadership Structure
Matthew Nakon (President & CEO), Daniel Urban (COO), and Richard Panza (CFO & Business Litigator) form a classic executive triangle. What's telling is the C-suite composition—this isn't just lawyers running a practice; it's a business operation with dedicated administrative leadership. Brenda Wolfe (Administrative Services Manager) and Rachel Bubar (Docket Manager) represent the operational backbone that enables 139 employees to function efficiently.
The keyword strategy reveals their niche focus. Ranking for 'IRC 67' (1,080 monthly volume) and 'Section 197' (480 monthly volume) shows deep tax and regulatory expertise. The 'Jeff Dirmann Rutgers Law' cluster (710 monthly volume) suggests either a key attorney affiliation or a strategic content play around legal education. 'Wickens' itself gets 450 monthly searches—strong brand recognition for a regional firm.
- Tech stack includes HubSpot and Cloudflare—modern infrastructure for a traditional industry
- LawPay integration for secure client payments indicates sophisticated operational maturity
- LinkedIn presence with 25,787 company profile views suggests active B2B networking
- Twitter/X account (@WickensHerzer) maintains social proof in professional circles
The Regional Power Play
WickensLaw proves you don't need to be a national brand to build a formidable legal business. They've mastered the art of being the go-to firm in Northeast Ohio—deep expertise, strong relationships, and operational excellence. For founders and investors, this is a blueprint for dominating a specific geography before expanding outward.
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WickensLaw Business, Litigation, Estate Planning Attorneys
Our ability and expertise rival both the large and small law firms around Northeast Ohio while providing the partnership and attention to detail you need.
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About wickenslaw.com
Our ability and expertise rival both the large and small law firms around Northeast Ohio while providing the partnership and attention to detail you need.
Company Overview
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Technology Stack
wickenslaw.com uses 13 technologies across their website including Font Awesome, PHP, WordPress, and more.
Fonts
Font Awesome
Programming Languages
PHP
CMS
WordPress
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Analytics & Marketing
Google Analytics
Traffic & Audience
wickenslaw.com receives approximately 2.9K monthly visitors and ranks #5,674,306 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:30 on the site.
The majority of wickenslaw.com's traffic comes from .
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