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wickes.co.uk
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wickes.co.uk

22 technologies
VerifiedGrowingVisit8.8M/mo22 Tech25 Leads
Deep Dive

Wickes.co.uk: The DIY Powerhouse

Unveiling the secrets behind the UK's top home improvement site

Imagine transforming your home with just a few clicks. That's the promise of wickes.co.uk, a digital haven for DIY enthusiasts and trade professionals alike. But what makes this platform tick?

8.8M
monthly visits
Top 6K
global rank
64%
organic search
21%
direct traffic

"Wickes isn't just a store; it's a digital ecosystem for home improvement."

User-Centric Design

Wickes excels in understanding its audience. With a robust 64% organic search traffic, it's clear that users find what they need effortlessly. The platform's user-friendly interface and comprehensive product range make it a go-to for both DIYers and trade professionals.

Growth Story

Wickes has seen steady growth, thanks to its strategic focus on digital innovation. With a global rank of 5,896, it's not just a local player but a significant force in the global home improvement market. The site's ability to attract and retain users is evident in its 21% direct traffic, indicating strong brand loyalty.

Wickes' success is underpinned by a sophisticated tech stack that includes jQuery, Swiper, and Tailwind CSS, ensuring a seamless user experience. The platform's use of PWA (Progressive Web Apps) and Lazy Loading further enhances performance, making it a leader in digital home improvement.

  • Comprehensive product range for DIY and trade
  • User-friendly interface with advanced search functionality
  • Strong organic search performance
  • High brand loyalty with significant direct traffic
Lacks detailed employee and revenue data
Focuses on user experience and digital innovation

Wickes: The Future of Home Improvement

With a strong digital foundation and a user-centric approach, Wickes is poised to continue its growth trajectory. For founders, investors, and product people, Wickes offers a blueprint for success in the home improvement sector.

What tech stack does Wickes use?

35 detected
JavaScript Libraries2
UI Libraries2
Web Standards1
E-commerce & Payments2
Reviews1
Privacy & Consent1
Cloud & Hosting1
Security1
Tracking & Analytics13
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google Tag Manager
M
Microsoft Ads (Bing)
G
Google APIs
J
jsDelivr
G
Google Tag Manager
G
Google Static
B
Bing
G
Google AdSense
G
Google Analytics
A
Amazon CloudFront

How much traffic does Wickes get?

Traffic & Engagement

9.8M
Monthly Visits
+30.4%
3.4
Pages/Visit
6:30
Avg. Duration
53%
Bounce Rate
Monthly Traffic Trend+40%
7.0M
Jan 2026
Jan
7.5M
Feb 2026
Feb
9.8M
Mar 2026
Mar

Rankings

#6,326
Global Rank
#188
United Kingdom Rank
Retail
Category

Backlinks & Authority

463.9K
Backlinks
9.6K
Ref. Domains
73
Authority Score
Low
Penalty Risk
Backlinks Trend+6%
438.6K
Oct 2025
Oct
438.4K
Nov 2025
Nov
442.8K
Dec 2025
Dec
446.8K
Jan 2026
Jan
451.7K
Feb 2026
Feb
463.9K
Mar 2026
Mar

Search Traffic

Organic
4.9M
Paid
98.6K

Top Organic Keywords

#1wickes
1,220,000 vol20.3%
#1wicks
165,000 vol2.8%
#1wickes kitchens
27,100 vol0.4%
#1wikes
14,800 vol0.2%
#1wickes paint
12,100 vol0.2%

Where is Wickes's audience located?

🇬🇧United Kingdom96.0%
🇺🇸United States0.8%
🇮🇪Ireland0.7%
🇫🇷France0.3%
🇳🇱Netherlands0.3%

Device Distribution

Desktop27.2%
Mobile72.8%

What keywords does Wickes rank for?

5 keywords
1wickes183.8K vol$2.15
2wicks28.9K vol$2.29
3b and q114.7K vol$0.53
4wikes4.5K vol$2.13
5b&q268.2K vol$0.42

How is Wickes's SEO?

Meta Tags

title60 chars

Wickes DIY & Trade Home Improvement Products and Inspiration

description134 chars

Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.

languageEN

Who works at Wickes?

Loading leads...

What do customers think of Wickes?

Wickes

Wickes

4.4
68,833 reviews
✓ Claimed

Categories

Bathroom Supply Store#undefinedHardware Store#undefinedKitchen Supply Store#undefinedSolar Energy Company#undefined

Activity & Engagement

Reply Rate
99.41458222458755%
Avg. Reply Time
0.0 days
Claimed Date
1/14/2015

Contact Information

Address:
Wickes Building Supplies, Rhosilli Road
Northampton, GB

Reviews (20)

Filter by rating:
Idris Girach
5/1/2026
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 4/25/2026
Use Wickes quite often

Use Wickes quite often. Eileen is always there to help out. Very polite and courteous as are all the other staff.

Mya
5/1/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 5/1/2026
Love the service in chadwell store the…

Love the service in chadwell store the team are brilliant sultan and asif in the kitchen area helped me all the way great help

Nina Dhiman
5/1/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 4/29/2026
New kitchen and bathroom also got…

New kitchen and bathroom also got flooring excellent service by sultan the team in Chadwell is excellent!!! Always help to help

Preet Dhiman
5/1/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 4/30/2026
Got my bathroom from sultan really…

Got my bathroom from sultan really happy with the service and sultan helped all the way thank you so so much I love my new bathroom

smile kole
5/1/2026
🇬🇧 United Kingdom1 reviewsOrganicUnverified
Experience date: 5/1/2026
I bought my kitchen from Wickes and had…

I bought my kitchen from Wickes and had a really positive experience. The design service was professional, and the customer service was excellent—especially from John Wilson, who was particularly helpful throughout the process. I really appreciate the support and attention to detail.

Frequently Asked Questions about Wickes

What does Wickes do?
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.
How fast is Wickes growing?
Wickes has grown by 30.4% in the last 6 months according to traffic data.
How do people interact with Wickes?
When visiting Wickes, visitors view an average of 3.4 pages per visit, and spend around 6:30 on the site, and the bounce rate is 52.7%.
How do people find Wickes?
4.8M people (49%) visit Wickes directly. 4.9M (50%) find them through organic search. 98.6K (1%) come through paid advertising.
Who uses Wickes?
Wickes's top market is United Kingdom with 9.4M visitors (96.0%). United States is 2nd with 76.7K (0.8%). Ireland is 3rd with 71.4K (0.7%).
What technologies does Wickes use?
Wickes uses 22 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include jQuery, Swiper, Tailwind CSS, Bootstrap, Ant Design, DaisyUI.
Who are Wickes's competitors?
Wickes's main competitors include screwfix.com, diy.com, toolstation.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Wickes?
Wickes has a Trustpilot score of 4.4 out of 5 (4 stars) based on 68,833 customer reviews.

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How to contact Wickes?

What are Wickes's key pages?

Export wickes.co.uk Data

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Raw JSON Data

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About wickes.co.uk

Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.

Company Overview

wickes.co.uk
Website
home_and_garden
Industry
#5,896
Global Rank
8.8M
Monthly Visitors
22
Technologies
25+
Employees

wickes.co.uk Key Pages

Contact wickes.co.uk

Technology Stack

wickes.co.uk uses 22 technologies across their website including jQuery, Swiper, Tailwind CSS, Bootstrap, Ant Design, DaisyUI, and more.

JavaScript Libraries

jQuery, Swiper

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design, DaisyUI

Web Standards

PWA

Performance

Priority Hints, Lazy Loading

Analytics & Marketing

Google Analytics, Google Tag Manager

Traffic & Audience

8.8M
Monthly Visits
46%
Bounce Rate
4.1
Pages/Visit
3:50
Avg. Duration

wickes.co.uk receives approximately 8.8M monthly visitors and ranks #5,896 globally. The website has a bounce rate of 46% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 3:50 on the site.

The majority of wickes.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is wickes.co.uk?
Home improvement products, services and advice for Trade & DIY. Find inspirational ideas and advice to make your next project perfect.
What technologies does wickes.co.uk use?
wickes.co.uk uses 22 technologies including jQuery, Swiper, Tailwind CSS, Bootstrap, and 16 more. View the full tech stack analysis above.
How do I contact wickes.co.uk?
You can contact wickes.co.uk through their contact page.
What are wickes.co.uk's social media accounts?
wickes.co.uk is active on tiktok, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is wickes.co.uk?
wickes.co.uk receives approximately 8.8M monthly visitors and ranks #5,896 globally. Traffic is growing by 27.2% month-over-month.

Related Searches

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This page provides publicly available information about wickes.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wickes.co.uk directly at https://wickes.co.uk.