While you're scrolling through a sleek Ford EV launch video or browsing a Rivian configurator, you're likely interacting with content systems engineered by Wieck. This isn't a consumer-facing brand; it's the invisible infrastructure behind the automotive industry's digital transformation.

"They don't sell cars; they sell the systems that make cars sell themselves online."

The company's leadership structure tells a story of stability and operational excellence. President/CEO Tim Roberts steers the vision, while COO Amy Smoot ensures the engine runs smoothly. With dedicated Directors for Software Development (Sam Smoot) and Content Services (Vanessa Sanchez), Wieck has institutionalized the bridge between code and creative. This is a mature organization, not a startup chasing trends.

• Specialization over generalization: Deep expertise in vehicle industry workflows.
• Asset-heavy content systems: Managing video, 3D models, and interactive configurators.
• Workflow automation: Building the pipelines that move content from agency to OEM to dealer.
• Zero public traffic footprint: A testament to their B2B nature—clients own the end-user experience.