wiegerinck.nl
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Wiegerinck: The $20M Architect That Doesn't Need Your Clicks
A 59-person Dutch firm proves revenue isn't built on SEO—it's built on reputation
Most architecture firms chase backlinks and blog content. Wiegerinck.nl ranks #2.8M globally, yet generates $19.8M in revenue with 59 employees. They don't need your search traffic—they're too busy building the next Slingeland Hospital.
"When you're the default choice for 'when is the new hospital ready,' you don't need to win the internet—you just need to finish the building."
The Infrastructure Play
Their top keyword isn't 'modern architecture' or 'Dutch architects'—it's 'wanneer is het nieuwe slingeland ziekenhuis klaar' with 190 monthly searches. That's not SEO; that's a project status inquiry. Wiegerinck isn't content marketing their way to success—they're literally the answer to 'who's building that thing I drive past?'
The 50/50 Split
Their traffic breakdown reveals the model: 43% direct, 43% organic. This is the signature of a business that doesn't hunt for customers—they wait for them to find the project name, then Google the builder. The 10,406 monthly visits are accidental tourists; the real leads come from billboards on construction sites.
The tech stack tells the story of a modern firm doing just enough: Tailwind CSS, Vite, jQuery, and Google Analytics. No aggressive A/B testing, no conversion funnels—just a functional site that says 'we exist, here's our work.' The 12 detected technologies are mostly performance tools (Lazy Loading, Priority Hints), suggesting they care more about speed for the 4,500 monthly visitors than conversion optimization.
- Revenue per employee: ~$335k (exceptional for architecture)
- Traffic-to-revenue ratio: minimal dependency on digital acquisition
- Top keywords are project-specific, not intent-driven
- German email suggests cross-border work, yet 100% traffic is 'undefined' country
The Anti-SaaS Architecture Firm
Wiegerinck proves you can build a $20M business without playing the growth hacking game. Sometimes the best funnel is just being the only name on the blueprint.
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About wiegerinck.nl
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Technology Stack
wiegerinck.nl uses 12 technologies across their website including PHP, WordPress, Google Analytics, and more.
Programming Languages
PHP
CMS
WordPress
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
RSS
Build Tools
Parcel, Vite
Traffic & Audience
wiegerinck.nl receives approximately 10.4K monthly visitors and ranks #2,848,690 globally. The website has a bounce rate of 84% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:09 on the site.
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