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Wiers: The $53M Mobile Repair Giant You've Never Heard Of
How a regional fleet service is quietly dominating the diesel repair market without a fancy tech stack.
While Silicon Valley chases SaaS valuations, Wiers is building a $53M empire on the road, servicing heavy-duty diesel trucks from Georgia to Wisconsin. They aren't a startup; they are the infrastructure.
"Wiers proves that in the blue-collar economy, 'boring' logistics are the ultimate moat."
The Service Economy's Hidden Gem
With 4,295 monthly visits and a global rank hovering around 4.3 million, Wiers doesn't compete for eyeballs—they compete for uptime. Their traffic profile is textbook local intent: 47% direct traffic suggests a loyal, returning customer base that knows exactly who to call when a boom truck fails. They aren't playing the SEO game; they are the result of it.
Search Intent Over Brand Awareness
The keyword data reveals a hyper-specific demand signal. While generic terms like 'truck repair shop near me' drive traffic, the real value lies in high-intent, high-cost keywords like 'boom truck repair' and 'cost of boom repair' (630 monthly volume). Wiers is positioned exactly where the pain is highest—heavy equipment where downtime costs thousands per hour.
Despite being a heavy industry player, their tech stack is surprisingly modern yet pragmatic. They utilize Tailwind CSS and Swiper for a responsive mobile experience—critical for truckers searching on the road. However, the reliance on jQuery and Bootstrap indicates a 'function over flash' philosophy. They aren't burning cash on bleeding-edge frontend frameworks; they are building tools that work in low-bandwidth environments.
- Regional Dominance: Physical locations in 9 states create a logistical moat that digital-only competitors cannot cross.
- Niche Specialization: They don't just fix engines; they service hydraulics, boom trucks, and Moffetts—specialized equipment with fewer competitors.
- Leadership Stability: Led by Tom Wiers (Owner/CEO) and Drew Hettich (President/COO), the leadership suggests a family-business ethos scaling into a corporate entity.
The Anti-Startup Success Story
Wiers represents the unsexy, high-revenue reality of B2B services: you don't need a viral app, you need a wrench in every state.
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Meta Tags
Wiers - Fleet Service & Truck Repair - 35 Service Areas in CO, GA, IL, IN, KY, MI, OH, TN, TX & WI
Wiers offers mobile service & truck repair for commercial fleets. Supported by locations in Georgia, Indiana, Illinois, Kentucky, Michigan, Ohio, Colorado, Tennessee, Texas & Wisconsin, servicing heavy & light duty diesel, hydraulic equipment, boom trucks & moffetts.
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About wiers.com
Wiers offers mobile service & truck repair for commercial fleets. Supported by locations in Georgia, Indiana, Illinois, Kentucky, Michigan, Ohio, Colorado, Tennessee, Texas & Wisconsin, servicing heavy & light duty diesel, hydraulic equipment, boom trucks & moffetts.
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Technology Stack
wiers.com uses 21 technologies across their website including Google Maps, YouTube Embed, Font Awesome, Google Fonts, and more.
Maps
Google Maps
Video
YouTube Embed
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Marketing Automation
HubSpot
Traffic & Audience
wiers.com receives approximately 4.3K monthly visitors and ranks #4,371,312 globally. The website has a bounce rate of 64% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:23 on the site.
The majority of wiers.com's traffic comes from .
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