wilms.be
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Wilms: The Belgian Shadow Master
A 49-year-old specialist in a niche that's anything but small
In the shadowy world of shutters and blinds, Wilms isn't playing games. Founded in 1975, this Belgian specialist has quietly dominated the BeNeLux market for nearly half a century, turning window coverings into a $15.8M business without needing flashy VC funding.
"They don't sell blinds; they sell peace of mind. And in the home improvement space, peace of mind pays the bills."
The Steady Climb
While tech startups burn cash chasing unicorn status, Wilms has grown methodically since 1975. With 113 employees and 60% organic traffic, they've built a moat around their niche. The 3,010 monthly searches for 'wilms' alone prove brand recognition that would make most D2C brands jealous.
The BeNeLux Stronghold
Traffic data reveals an 88.4% concentration in their core market. This isn't accidental—it's strategic depth. While competitors chase global expansion, Wilms dominates the region where they understand regulations, climate, and consumer behavior intimately.
Their tech stack tells a story of pragmatic modernization. Tailwind CSS, Vite, and Webpack suggest a frontend that's been rebuilt for speed, while Hotjar and Cookiebot show they care about both user experience and compliance. This isn't a legacy site coasting on old SEO—it's actively maintained.
- Brand recognition so strong it drives 3K+ monthly searches without paid ads
- 60% organic traffic indicates SEO mastery in a notoriously difficult niche
- Multi-channel presence: YouTube, LinkedIn, Instagram, Facebook
- Strategic focus on BeNeLux avoids the 'global but shallow' trap
The Unsexy Winner
In a world obsessed with disruption, Wilms proves that boring industries + regional dominance + steady growth = a $15.8M business that will outlast most startups.
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Wilms | Rolluiken, zonwering en ventilatie
Wilms uit Meerhout is sinds 1975 de specialist voor rolluiken en zonwering in de BeNeLux.
Rolluiken, zonwering en ventilatie
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About wilms.be
Wilms uit Meerhout is sinds 1975 de specialist voor rolluiken en zonwering in de BeNeLux.
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Technology Stack
wilms.be uses 11 technologies across their website including Font Awesome, Google Fonts, Cookiebot, Mailchimp, and more.
Fonts
Font Awesome, Google Fonts
Privacy & Consent
Cookiebot
Email Marketing
Mailchimp
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Build Tools
Vite, Webpack
Traffic & Audience
wilms.be receives approximately 5.5K monthly visitors and ranks #2,987,422 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:12 on the site.
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